Identifying, Attracting, and Growing Your Digital Audience

Stephane Muller is a distinguished educator and professional specializing in Esports management, digital marketing, and project execution. Currently teaching at the University of California, Irvine, Muller brings a unique blend of academic expertise and practical industry experience to his courses, offering students a comprehensive understanding of the rapidly evolving esports landscape and the skills required to succeed in this dynamic field. His courses cover a broad range of subjects, including Collegiate Esports and Career Planning, Esports Management Capstone Project, and Esports Teams and Professional Players, which help students prepare for leadership roles within the competitive gaming and esports industry.In addition to his esports-focused curriculum, Muller’s expertise extends into essential business areas, such as Project Planning, Project Execution, and Salesforce Reporting. His courses in Salesforce Basics, Salesforce Capstone: Organization Integration, and Salesforce Integration provide students with hands-on knowledge of this powerful customer relationship management (CRM) platform, which is crucial for modern business operations. Through practical courses like Mobile Marketing, Optimization Tactics, and Analytics, and Strategies for Converting and Retaining Customers Online, Muller also helps students master digital marketing techniques and data-driven strategies that can be applied across various industries. With a strong commitment to preparing his students for real-world challenges, Muller’s teachings blend theoretical frameworks with actionable insights, equipping the next generation of professionals with the tools needed to excel in both esports and business management.