The Strategy of Content Marketing
Master content marketing strategies to acquire and retain customers. Learn to develop, implement, and measure effective content campaigns.
Master content marketing strategies to acquire and retain customers. Learn to develop, implement, and measure effective content campaigns.
Learn core content marketing strategies to acquire and retain customers profitably. Develop and implement a content marketing strategy, analyze its effectiveness, write compelling copy, and build your professional brand through strategic content creation.
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What you'll learn
Develop and implement a content marketing strategy
Analyze and measure the effectiveness of content marketing
Write compelling copy using strategic frameworks
Build your professional brand through content marketing
Understand the content marketing ecosystem and its components
Create buyer personas and map customer journeys
Skills you'll gain
This course includes:
20 Hours PreRecorded video
5 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This course, a partnership between Copyblogger and UC Davis, offers a comprehensive introduction to content marketing strategy. Students will learn how to develop, organize, and implement effective content marketing campaigns. The curriculum covers the content marketing ecosystem, strategic frameworks like the 7A Framework, buyer journey mapping, types of strategic content, and content management. Participants will gain practical skills in writing compelling copy, building a professional brand, and measuring content effectiveness. The course emphasizes real-world application through assignments and discussions.
What is Content Marketing?
Module 1 · 106 Minutes to complete
Content Strategy and Creation
Module 2 · 221 Minutes to complete
Content Audits
Module 3 · 125 Minutes to complete
Competitive Analysis and SWOT
Module 4 · 106 Minutes to complete
Fee Structure
Payment options
Financial Aid
Instructor
Organic Growth Consultant & SEO Instructor
Rebekah May is an accomplished organic growth marketer with over 10 years of experience helping brands increase their online visibility. She specializes in SEO and content marketing strategies that boost website traffic, lead generation, and sales. Having worked at digital marketing agencies, in-house marketing teams, and as a consultant, Rebekah has a wealth of experience across industries. She has developed successful organic growth campaigns for international startups and Fortune 500 brands alike. Rebekah is passionate about teaching others. She frequently holds online workshops and writes articles about leveraging SEO and content for business or career growth. Rebekah also serves as a mentor for several digital marketing programs. Her students have gone on to work for industry leading companies in various sectors.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.