Sensory Science: Measuring the Senses
Master the science of sensory measurement, from brain-sense connections to discrimination testing and Thurstonian modeling for quantifying sensory experiences.
Master the science of sensory measurement, from brain-sense connections to discrimination testing and Thurstonian modeling for quantifying sensory experiences.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Foundations of Sensory Science Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Understand how the brain processes and interprets sensory signals
Master various scaling methods for sensory evaluation
Implement discrimination testing techniques effectively
Apply Thurstonian modeling to sensory analysis
Design and conduct reliable sensory measurement studies
Skills you'll gain
This course includes:
2.5 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course explores the intersection of sensory science and measurement techniques. Students learn how the brain interprets sensory signals and how to quantify these experiences scientifically. The curriculum covers critical topics including sensory system basics, various scaling methods, discrimination testing, and Thurstonian modeling. Through practical examples and theoretical frameworks, students develop skills in designing and implementing sensory evaluation studies, understanding bias in testing, and analyzing sensory data using modern scientific approaches.
The Senses and the Brain
Module 1 · 2 Hours to complete
Scaling
Module 2 · 0 Hours to complete
Measurements
Module 3 · 4 Hours to complete
Discrimination Theory and Testing Methods
Module 4 · 3 Hours to complete
Fee Structure
Instructor
Expert in Sensory Science and Instructor at UC Davis
Rebecca N. Bleibaum is a leading expert in sensory and consumer research with over 35 years of experience in the field. She is a co-founder of Dragonfly SCI, Inc., where she focuses on applying sensory science to product development and marketing strategies. Bleibaum has authored several key texts, including "Sensory Evaluation Practices" and "A Practical Guide to Comparative Advertising," and has contributed extensively to the academic and practical understanding of sensory analysis. Her work has been recognized with the UC Davis Extension Outstanding Service Award for her contributions to continuing education.At the University of California, Davis, Bleibaum teaches courses such as "Introduction to Sensory Science" and "Sensory Science: Conducting Tests," aiming to equip students with essential skills in sensory evaluation and consumer insights. Her goal is to help entrepreneurial teams leverage sensory science to enhance product success in the marketplace.
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Frequently asked questions
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