Research Proposal: Initiating Research
Learn essential market research skills, from planning and data collection to proposal writing. Perfect for business professionals seeking research expertise.
Learn essential market research skills, from planning and data collection to proposal writing. Perfect for business professionals seeking research expertise.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Market Research Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Define market research and identify tools used in the industry
Assess the credibility and value of secondary research
Apply sampling theory to develop effective research strategies
Identify various primary research methods for collecting data
Compose professionally packaged research plans or proposals
Develop skills to follow up with clients about research proposals
Skills you'll gain
This course includes:
2.3 Hours PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course introduces foundational market research principles and proposal development. Students learn to define market research, understand its motivations, and identify tools used in the industry. The curriculum covers secondary and internal research methods, teaching students to assess data credibility and value during the planning process. The course also explores primary research techniques including sampling theory, survey design, and observational methods. In the final module, students apply their knowledge by creating a professional research plan or proposal, learning to package and present their work effectively to clients.
Getting Started and Introduction to Market Research
Module 1 · 2 Hours to complete
Secondary and Internal Research
Module 2 · 2 Hours to complete
Primary Research Introduction
Module 3 · 2 Hours to complete
Research Plan or Proposal
Module 4 · 4 Hours to complete
Fee Structure
Instructor
Director, UPCEA Center for Research and Marketing Strategy
For almost thirty years, Jim Fong has been active designing and implementing market research work in a variety of industries. During this time, he has adapted to the changing demands of the profession, as well as with business and industry needs. In the early part of his career, Jim worked for a number of survey research and polling firms primarily using telephone surveys as the primary data collection tool. Over time, the profession and tools changed and he found himself early adopting to Internet research and the use of competitive intelligence, technology and big data analysis tools. During Jim's three decade market research evolution, he found himself working in a number of industry sectors, including healthcare, telecommunications, municipalities, retail products and most recently, the education sector. Jim is currently the Director of Research for the University Professional and Continuing Education Association, a nonprofit organization serving 400+ colleges and universities. He has produced a number of national studies and has published research articles on the evolution of marketing and data-driven environments in higher education. Jim holds a B.S. in Mathematics, M.S. in Statistics and an M.B.A. from the University of Vermont.
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Frequently asked questions
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