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Management of Fashion and Luxury Companies
Master fashion and luxury brand strategies. Learn business models, product development, and retail management from industry experts.
Course Cost
₹ 2,699
Intermediate
Skill Level
10 Hours
Self-paced lessons
Dive into the world of fashion and luxury management with this comprehensive course from Università Bocconi. Gain insights into how fashion and luxury companies operate, understanding their brands, products, retail strategies, and communication approaches. Learn about business models, international development, and product categories from industry experts. The course uses a case-study approach to explore strategic brand management in luxury and fashion companies, balancing tradition with innovation. Ideal for those interested in fashion business, brand management, or luxury marketing.
2,83,133 Enrolled
English
What you'll learn
Understand the concepts of fashion and luxury in a business context
Analyze different business models in the fashion and luxury industries
Explore the product development process and the importance of stylistic identity
Learn about brand identity and communication strategies in fashion and luxury
Understand retail management and the integration of e-commerce
Gain insights into the challenges and opportunities of digital marketing in luxury
Develop skills in strategic brand management for fashion and luxury companies
Learn to analyze financial reports in the context of fashion and luxury businesses
Skills you'll gain
This course includes:
12 Hours PreRecorded video
3 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 6 modules in this course
This course offers a comprehensive introduction to the management of fashion and luxury companies. Students will learn about the complex competitive systems and business logics specific to these industries. The curriculum covers the evolution of business models, from designer brands to fast fashion retailers, and explores the product development process, including the role of heritage and stylistic codes. Participants will gain insights into brand identity, communication strategies, and retail management in the digital age. The course emphasizes the balance between tradition and innovation in brand management, preparing learners for careers in fashion and luxury business.
What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
Module 1 · 2 Hours to complete
The Evolution of Business Models: From Designers to Fast Fashion Retailers
Module 2 · 2 Hours to complete
Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
Module 3 · 1 Hours to complete
Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
Module 4 · 2 Hours to complete
Retail Identity and Retail Management: the Customer's Experience Within a Mix of Channels. The Future of Fashion E-tailing.
Module 5 · 1 Hours to complete
FINAL TEST
Module 6 · 50 Minutes to complete
Fee Structure
Payment options
Financial Aid
Reviews
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
4.5
1,450
Reviews
2,82,765
Students
1
Course
4.5
1,450
Reviews
2,82,765
Students
1
Course
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.