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Sensory Experiential Marketing
This course is part of Green Marketing y Marketing Experiencial.
Course Cost
₹ 3,330
Intermediate
Skill Level
4 Weeks
Self-paced lessons
Become an expert in flanking competition creatively and disruptively. Lead strategies that exceed consumer expectations by focusing on them as the central axis of your marketing strategy. Impact consumer senses and discover the benefits of captivating them, even unconsciously. Manage consumer senses and specialize in developing customer experiences both inside and outside the point of sale to generate powerful and lasting competitive advantages for your brand. This intermediate-level course helps you prioritize consumer experiences as a competitive advantage by maximizing the use of their senses through strategic marketing approaches.
What you'll learn
Identify strategies for managing each consumer sense within and outside the point of sale.
Develop strategies that take into account consumer senses for generating loyalty.
Integrate aspects related to consumer experiences into your marketing strategies for brand success.
Understand the importance of stimulation in marketing through application via consumer senses.
Comprehend the concept of experience marketing and its particular mix.
Analyze the importance of external customer experience and its relationship with internal customers.
Learn the importance of measuring customer experience and using technology for experience marketing.
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
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CREATED BY
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
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Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 4 modules in this course
Discover the power of sensory marketing and experiential strategies in this comprehensive course. You'll learn how to stimulate consumer senses within and outside the point of sale to create memorable brand experiences. The curriculum covers the differences between sensory and experiential marketing, the unique marketing mix for experience-based strategies, and approaches for both internal and external customers. You'll also explore methods for measuring customer experience and leveraging technology to enhance marketing strategies. Each module includes case studies showcasing successful implementation of these concepts in real-world scenarios, giving you practical insights into creating powerful competitive advantages through sensory and experiential marketing approaches.
Estímulos de mercadotecnia y sentidos del consumidor
Module 1
Mercadotecnia de experiencias y mezcla de mercadotecnia de experiencias
Module 2
Experiencia del cliente interno y cliente externo
Module 3
Medición de la experiencia del cliente y tecnología para las experiencias
Module 4
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Green Marketing y Marketing Experiencial
Payment options
Financial Aid
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Course
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.