Digital Marketing: From SEO to Data Analytics
This course is part of Marketing Digital y Estrategias Digitales Empresariales.
This comprehensive course addresses the urgent need to understand rapidly evolving technologies reshaping the business landscape. Developed by Universidad Anáhuac Online and hosted on edX, it explores digital marketing's essential components that are revolutionizing how brands interact with audiences. The digital era has fundamentally altered business approaches to marketing, enabling organizations to forge more direct, dynamic, and personalized customer relationships. Students will learn to craft precise strategies using tools like Customer Journey mapping and Marketing Funnel analysis. The curriculum delves into search engine optimization (SEO) and marketing (SEM), teaching everything from keyword selection to web structure optimization for maximum visibility. Beyond search engines, the course explores email marketing, influencer impact, and social media platform selection based on user demographics. In today's information-driven marketplace, data interpretation skills are essential, and this course empowers students with tools to interpret metrics and understand ROI in digital strategies. This comprehensive overview of current digital marketing prepares participants to design and execute robust strategies that establish meaningful connections with customers in the digital landscape.
3.8
(6 ratings)
Instructors:
Claudia Quirós Hernández
Spanish
Español
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What you'll learn
Recognize the foundations and core principles of digital marketing Describe the customer journey and marketing funnel stages for strategic planning Identify and generate effective customer experience strategies Discover the unique characteristics and opportunities of different social media platforms Distinguish the particularities of search engines and optimization techniques Evaluate paid advertising and positioning strategies for maximum impact Understand metric measurement and tracking for data-driven decision making
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 5 modules in this course
The course "Digital Marketing: From SEO to Data Analytics" provides a comprehensive introduction to the digital marketing landscape and its essential components. Over five sections, students explore the foundations of digital marketing, understanding basic concepts like audience segmentation and platform selection. They then learn about the customer journey and marketing funnel, mapping how customers interact with brands throughout their purchasing process. The third section focuses on Search Engine Optimization (SEO) and Search Engine Marketing (SEM), teaching keyword selection, content optimization, and website structure strategies to increase online visibility. The fourth section covers Social Media Marketing and promotional channels, examining platform-specific strategies, content creation, and additional channels like email marketing. The final section addresses data analysis, teaching students how to interpret metrics like web traffic, social media reach, click-through rates, and conversion rates to measure campaign success and calculate ROI. This curriculum equips students with the knowledge to develop comprehensive digital marketing strategies in today's constantly evolving digital environment.
Marketing digital fundamentos
Module 1
Customer journey y marketing funnel
Module 2
Search Engine Optimizacion/Search Engine Marketing
Module 3
Social Media Marketing y canales de promoción
Module 4
Análisis de datos
Module 5
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Marketing Digital y Estrategias Digitales Empresariales
Payment options
Financial Aid
Instructor
Claudia Quirós Hernández
Claudia Quirós Hernández: Empowering Global Business Leaders Through Education and Innovation
Claudia Quirós Hernández is an accomplished academic and professional specializing in international business, education, and management. She holds a Master of Business Administration with a focus on International Business from Universidad Anáhuac
Testimonials
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3.8 course rating
6 ratings
Frequently asked questions
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