Marketing Digital: Content & Community Manager

This module focuses on the process of creating valuable content for digital marketing campaigns. It covers methodologies for identifying audience needs, developing content strategies, and creating engaging materials that resonate with target audiences. Students learn to distinguish between different content types and their specific purposes in a marketing context.

Skills you'll gain

This module examines the conversion funnel stages (Top of Funnel, Middle of Funnel, Bottom of Funnel) and how to develop appropriate content marketing strategies for each phase. Students learn to identify where prospects are in the customer journey and create targeted content that moves them toward conversion.

Skills you'll gain

This module covers the fundamentals of social media marketing and its role in modern digital marketing strategies. Students learn about different social platforms, their unique characteristics, and how to leverage them effectively for brand awareness, engagement, and conversion. The module explores content types, posting schedules, and engagement techniques across various social networks.

Skills you'll gain

This module focuses on digital crisis management and response strategies for brands and organizations. Students learn to identify potential reputation risks, develop crisis prevention plans, and implement effective response protocols when issues arise. The module covers monitoring techniques, response frameworks, and recovery strategies to minimize damage and rebuild trust during digital crises.

Skills you'll gain

This module teaches students how to design comprehensive content strategies aligned with business objectives and audience needs. It covers audience research, competitive analysis, content calendars, and resource allocation. Students learn methodologies for planning, creating, distributing, and measuring content effectiveness across digital channels to achieve marketing goals.

Skills you'll gain

This module focuses on the professional use of social media platforms and how to select the right channels based on specific marketing objectives. Students learn to evaluate different social networks against business goals, target audience demographics, and content types to develop platform-specific strategies. The module covers best practices for professional brand representation across various social media environments.

Skills you'll gain

This module teaches effective management techniques for handling multiple social media platforms simultaneously, with specific focus on Facebook, Instagram, Messenger, Twitter, and YouTube. Students learn platform-specific best practices, content adaptation strategies, and tools for efficient cross-platform management. The module covers techniques for maintaining consistent brand voice while leveraging the unique strengths of each platform.

Skills you'll gain

This module covers digital advertising and content promotion strategies across social media platforms. Students learn about paid promotion options, targeting capabilities, budget allocation, and ad format selection. The module explores how to effectively boost organic content, create dedicated ad campaigns, and optimize promotional efforts to maximize reach, engagement, and conversion while maintaining cost efficiency.

Skills you'll gain

This module focuses on digital measurement frameworks, metrics, and Key Performance Indicators (KPIs) for social media and content marketing. Students learn to establish meaningful metrics aligned with business objectives, implement tracking systems, and interpret performance data. The module covers analytics tools, reporting methodologies, and optimization techniques to improve campaign effectiveness based on data-driven insights.

Skills you'll gain

This module explores current and emerging trends in social media marketing and platform evolution. Students learn to identify developing patterns, new features, and shifting user behaviors across social networks. The module covers how to adapt strategies to incorporate emerging technologies, content formats, and engagement techniques while preparing for future developments in the social media landscape.

Skills you'll gain