Fundamentals of Business Innovation
Master innovation, agile methods, and collaborative leadership to drive value in today’s fast-paced, evolving business landscape.
Master innovation, agile methods, and collaborative leadership to drive value in today’s fast-paced, evolving business landscape.
This course addresses the fundamentals of business innovation in response to today's rapidly changing, disruptive business landscape. As transformations and technologies reshape society and commerce, organizations must develop constant, agile innovation capabilities to remain competitive. The curriculum explores innovation as a structural alternative for generating superior value and economic performance, based on the understanding that modern consumers continuously seek novel products and services to solve their problems more efficiently. With a primary focus on manufacturing companies, the course takes a holistic approach that examines both organizational structure and production lines, while also emphasizing the human element—recognizing that individuals and their interactions are the true drivers of innovation. Using Alpina Productos Alimenticios S.A. BIC (one of Colombia's top 10 food and beverage companies) as a case study, you'll explore theoretical concepts of innovation, agile methodologies for practical application, and the critical role of leadership and collaborative work in complex environments to sustain innovative cultures. By the end of the course, you'll understand innovation's role in business strategy and possess tools to manage innovative processes in your organization.
Instructors:
Aglaya Batz Liñeiro
Lizeth Serrano Cárdenas
Spanish
Español
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What you'll learn
Understand the role of innovation in business strategy and the tools available for its management, planning, and direction
Recognize innovation as a value generation system in manufacturing companies
Express the logic and processes of innovative thinking that allow for idea generation and implementation
Propose solutions to organizational problems related to the design, implementation, production, marketing, and diffusion of innovations
Identify general innovation concepts and different innovation models
Understand the innovation process and the organizational culture needed to support it
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 4 modules in this course
This course explores the fundamentals of business innovation, focusing on how organizations can develop innovative capabilities to thrive in today's rapidly changing business environment. The curriculum begins by examining the context of innovation, including general concepts and various innovation models that provide a theoretical foundation. The second module addresses innovation culture, exploring the innovation process, organizational culture components that support innovation, and the different roles involved in fostering innovative environments. The third module introduces agile innovation methodologies, presenting various approaches that enable organizations to rapidly develop and implement new ideas. The final module focuses on collaboration and leadership in complex environments, examining team dynamics and behaviors that facilitate successful innovation implementation. Throughout the course, theoretical concepts are illustrated using real-world examples from Alpina Productos Alimenticios S.A. BIC, a major Colombian food manufacturer with international presence. The holistic approach considers both organizational structures and human factors, recognizing that while systems and processes are important, it is ultimately people who drive innovation through their creativity and collaboration.
El contexto de la innovación
Module 1
La cultura de la innovación
Module 2
Las metodologías ágiles de innovación
Module 3
La colaboración y el liderazgo en entornos complejos
Module 4
Fee Structure
Payment options
Financial Aid
Instructors
Aglaya Batz Liñeiro
1 Course
Expert in Economic Policy and Innovation
Dr. Aglaya Batz Liñeiro, a professor at Universidad del Rosario, holds a doctorate in Economic Public Policy (Dr. rer. pol) from Brandenburg University, Germany. With extensive experience in social innovation, industrial innovation, business model transformation, corporate social responsibility, and technology transfer projects, she is a leading voice in fostering innovative ecosystems. Her primary research focuses on analyzing knowledge flows within industrial innovation networks. Currently, she serves as the Director of the Center for Innovation at the School of Management at Universidad del Rosario.
Lizeth Serrano Cárdenas
1 Course
Expert in Strategic Innovation and Design Thinking
Lizeth Serrano Cárdenas, an industrial engineer and professor at Universidad del Rosario, specializes in Design Thinking for Strategic Innovation. She is a Principal Professor and a member of the Center for Innovation (Innova) at the School of Management. Currently pursuing a doctorate in Modeling and Public Policy Management, Serrano has conducted research residencies at institutions such as the Polytechnic University of Catalonia (Spain) and the University of Palermo (Italy). Her extensive training includes programs in technology transfer with the World Intellectual Property Organization and the University of Oxford, as well as studies in technology surveillance at the University of Alicante and Design Thinking at Tecnológico de Monterrey.
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