Measurement and Analysis
Learn digital marketing analytics with SEO, web analytics, social media metrics, and A/B testing. Perfect for aspiring Digital Marketing Analysts.
Learn digital marketing analytics with SEO, web analytics, social media metrics, and A/B testing. Perfect for aspiring Digital Marketing Analysts.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Unilever Digital Marketing Analyst Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Set up SEO objectives and perform keyword research
Define web analytics and associated KPIs
Master Google Analytics Platform setup and dashboard creation
Apply the RACE Planning Framework for social media marketing
Implement A/B testing and campaign performance analysis
Skills you'll gain
This course includes:
4.3 Hours PreRecorded video
23 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There are 4 modules in this course
The Measurement and Analysis course delves into the essential aspects of tracking, analyzing, and optimizing marketing efforts. Students learn search engine marketing (SEM), search engine optimization (SEO), web analytics tools, social media platforms analytics, and A/B testing. The curriculum covers Google Analytics implementation, social media strategy development, and campaign performance reporting, preparing learners for roles in digital marketing analysis.
Search Engine Marketing (SEM) & Search Engine Optimization (SEO)
Module 1 · 5 Hours to complete
Web Analytics and Tools
Module 2 · 12 Hours to complete
Social Media Platforms, Analytics and Monitoring Tools
Module 3 · 4 Hours to complete
A/B Testing & Campaign Performance Reporting
Module 4 · 5 Hours to complete
Fee Structure
Instructor
Professionals from Unilever
The Unilever Team on Coursera comprises professionals from Unilever, a global consumer goods company. They offer courses in digital marketing and supply chain analytics, designed to equip learners with practical skills for the modern business landscape. These courses are part of professional certificate programs that are beginner-friendly and can be completed in a few months. The Unilever Team brings real-world insights into their teaching, helping learners apply concepts directly to industry scenarios.
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Frequently asked questions
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