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CERTIFICATE
Customer Understanding and Digital Marketing Channels
This course is part of Unilever Digital Marketing Analyst Professional Certificate.
Course Cost
Free course
Beginner
Skill Level
19 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Unilever Digital Marketing Analyst Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
10,361 Enrolled
English
What you'll learn
Define fundamental digital marketing concepts and customer personas
Master the SOSTAC marketing planning framework
Understand customer experience insights and segmentation techniques
Identify effective digital marketing channels and performance metrics
Apply the 6Ps of marketing for successful marketing mix
Skills you'll gain
This course includes:
3.6 Hours PreRecorded video
19 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
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There are 4 modules in this course
This comprehensive course explores the fundamentals of digital marketing and customer understanding. Students learn essential concepts including customer segmentation, digital marketing channels, and marketing strategy frameworks. The curriculum covers the 6Ps of marketing, customer journey mapping, and both inbound and outbound marketing tools. Through practical assignments and real-world examples, learners develop skills in analyzing customer behavior, creating targeted marketing campaigns, and measuring marketing performance.
Introduction to Digital Marketing
Module 1 · 3 Hours to complete
Customer segmentation, targeting and positioning
Module 2 · 4 Hours to complete
Business models and solutions
Module 3 · 4 Hours to complete
Digital marketing channels
Module 4 · 7 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Unilever Digital Marketing Analyst Professional Certificate
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Frequently asked Questions
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