Customer Understanding and Digital Marketing Channels
This course is part of Unilever Digital Marketing Analyst Professional Certificate.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Unilever Digital Marketing Analyst Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Define fundamental digital marketing concepts and customer personas
Master the SOSTAC marketing planning framework
Understand customer experience insights and segmentation techniques
Identify effective digital marketing channels and performance metrics
Apply the 6Ps of marketing for successful marketing mix
Skills you'll gain
This course includes:
3.6 Hours PreRecorded video
19 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There are 4 modules in this course
This comprehensive course explores the fundamentals of digital marketing and customer understanding. Students learn essential concepts including customer segmentation, digital marketing channels, and marketing strategy frameworks. The curriculum covers the 6Ps of marketing, customer journey mapping, and both inbound and outbound marketing tools. Through practical assignments and real-world examples, learners develop skills in analyzing customer behavior, creating targeted marketing campaigns, and measuring marketing performance.
Introduction to Digital Marketing
Module 1 · 3 Hours to complete
Customer segmentation, targeting and positioning
Module 2 · 4 Hours to complete
Business models and solutions
Module 3 · 4 Hours to complete
Digital marketing channels
Module 4 · 7 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Unilever Digital Marketing Analyst Professional Certificate
Instructor
Professionals from Unilever
The Unilever Team on Coursera comprises professionals from Unilever, a global consumer goods company. They offer courses in digital marketing and supply chain analytics, designed to equip learners with practical skills for the modern business landscape. These courses are part of professional certificate programs that are beginner-friendly and can be completed in a few months. The Unilever Team brings real-world insights into their teaching, helping learners apply concepts directly to industry scenarios.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.