Advanced Tools for Digital Marketing Analytics
This course is part of Unilever Digital Marketing Analyst Professional Certificate.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Unilever Digital Marketing Analyst Professional Certificate program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Master marketing automation and scaling strategies
Implement predictive analytics for campaign optimization
Leverage video and mobile marketing trends
Apply AI and NLP in digital marketing campaigns
Navigate ethical considerations in AI-driven marketing
Skills you'll gain
This course includes:
3.8 Hours PreRecorded video
27 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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There are 4 modules in this course
The Advanced Tools for Digital Marketing Analytics course explores cutting-edge technologies transforming digital marketing. Students learn marketing automation, predictive analytics, video and mobile marketing trends, and AI/NLP applications. The curriculum covers scalability strategies, data analysis techniques, and ethical considerations while preparing learners for digital marketing analyst roles through portfolio development and career guidance.
Marketing Automation and Scaling Strategies
Module 1 · 5 Hours to complete
Predictive Analytics & Algorithms
Module 2 · 3 Hours to complete
Video & Mobile Marketing Trends
Module 3 · 5 Hours to complete
Artificial Intelligence (AI), Natural Language Processing (NLP) & Ethics
Module 4 · 5 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Unilever Digital Marketing Analyst Professional Certificate
Instructor
Professionals from Unilever
The Unilever Team on Coursera comprises professionals from Unilever, a global consumer goods company. They offer courses in digital marketing and supply chain analytics, designed to equip learners with practical skills for the modern business landscape. These courses are part of professional certificate programs that are beginner-friendly and can be completed in a few months. The Unilever Team brings real-world insights into their teaching, helping learners apply concepts directly to industry scenarios.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.