Master the essentials of digital asset management including preservation, access control, and brand protection in this comprehensive guide.
Master the essentials of digital asset management including preservation, access control, and brand protection in this comprehensive guide.
This practical course teaches professionals how to create and maintain sustainable Digital Asset Management (DAM) systems. Students learn crucial aspects of digital preservation, system migration, and access management while developing policies for long-term asset sustainability. The curriculum covers essential topics including brand protection, rights management, and common pitfalls in DAM implementation. Special emphasis is placed on creating efficient workflows, managing permissions, and maximizing asset reuse for organizational success.
Instructors:
English
English
What you'll learn
Create effective digital asset lifecycle management strategies
Implement robust access control and permission systems
Develop comprehensive digital preservation policies
Establish brand and rights management protocols
Optimize workflows for efficient asset utilization
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, Exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
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Module Description
This course provides comprehensive training in sustainable Digital Asset Management. Students learn to implement effective preservation strategies, manage access controls, and protect brand assets. The curriculum covers the complete digital asset lifecycle, from initial setup to long-term preservation, emphasizing best practices in workflow design, permissions management, and asset reuse strategies.
Fee Structure
Instructor

3 Courses
Digital Asset Management Expert and Information Professional
Bronwen Masemann, iSchool Laboratory Library Collections Project Coordinator at UW-Madison, specializes in digital asset management and teaching strategies for organizing digital collections.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.