Introduction to Digital Asset Management (DAM)
Master the fundamentals of Digital Asset Management, from DAM systems to workflows and organizational integration, to effectively manage digital content.
Master the fundamentals of Digital Asset Management, from DAM systems to workflows and organizational integration, to effectively manage digital content.
Introduction to Digital Asset Management (DAM) is a comprehensive course designed to help you manage large collections of digital content, assets, and metadata effectively. You'll gain critical knowledge about identifying DAM's role in institutions, defining industry standards and tools, and building foundational skills to implement successful DAM systems. The course explores digital asset lifecycle management, workflow implementation, and user experience considerations to help you develop a strategic approach to organizing and accessing digital content. By understanding organizational needs and ROI potential, you'll be equipped to make informed decisions about DAM software options and implementation strategies.
Instructors:
English
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What you'll learn
What is Digital Asset Management and why it's important for organizations
Understanding digital assets and their lifecycle management
Implementing effective workflows in a Digital Asset Management System
Assessing user needs and experience within your organization
Evaluating Return on Investment (ROI) for DAM implementation
Comparing and selecting appropriate DAM software options
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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Module Description
Digital Asset Management (DAM) is essential for organizations dealing with large collections of digital content and assets. This course covers fundamental concepts including the definition and characteristics of digital assets, their lifecycle management, and the role of DAM in institutional settings. You'll learn how to implement effective workflows, understand user needs within your organization, and evaluate ROI for DAM implementation. The course also explores different DAM software options, integration strategies, and best practices for metadata management. By the end of this course, you'll have a comprehensive understanding of how to manage digital assets efficiently and make informed decisions about DAM systems that align with your organization's needs.
Fee Structure
Payment options
Financial Aid
Instructor
6 Courses
Digital Asset Management Expert and Information Professional
Bronwen Masemann, iSchool Laboratory Library Collections Project Coordinator at UW-Madison, specializes in digital asset management and teaching strategies for organizing digital collections.
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Frequently asked questions
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