Master pharmaceutical product commercialization strategies, from pharmacoeconomics to marketing, intellectual property, and portfolio management.
Master pharmaceutical product commercialization strategies, from pharmacoeconomics to marketing, intellectual property, and portfolio management.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Drug Development Product Management Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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پښتو, বাংলা, اردو, 3 more
What you'll learn
Understand pharmacoeconomic principles and their role in drug development
Master pharmaceutical marketing strategies and tactics
Learn intellectual property management and biosimilar considerations
Develop skills in portfolio management and business modeling
Understand strategic alliances in pharma and biotech
Gain insights into successful biotech startup strategies
Skills you'll gain
This course includes:
7.2 Hours PreRecorded video
8 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 9 modules in this course
This comprehensive course explores the commercialization aspects of pharmaceutical products, covering key areas such as pharmacoeconomics, marketing strategies, intellectual property management, and portfolio optimization. Through expert lectures from both academia and industry, students learn about managed markets, strategic alliances, and successful biotech startup strategies. The course emphasizes practical applications through case studies and real-world examples, making it valuable for those interested in pharmaceutical business development.
Welcome
Module 1 · 3 Minutes to complete
Pharmacoeconomics in Drug Development
Module 2 · 1 Hours to complete
Intellectual Property Strategy & BioSimilars
Module 3 · 1 Hours to complete
Marketing Pharmaceuticals & Biotechnology Drugs
Module 4 · 1 Hours to complete
Strategic Alliances in Academia, Pharma and Biotech
Module 6 · 1 Hours to complete
Business Models and Portfolio Management
Module 7 · 1 Hours to complete
Academic Industry partnership "Various models, Various outcomes"
Module 8 · 1 Hours to complete
From Start up to Success in Biotech
Module 9 · 1 Hours to complete
Fee Structure
Instructors
Managing Director, Master of Science in Drug Development & Product Management
Dr. Williams S. Ettouati, Pharm.D., is the Managing Director of the Master of Science in Drug Development & Product Management program at the University of California San Diego (UCSD). He holds a Doctorât d’État en Pharmacie from Université Descartes, Paris V, and a Master of Arts in Biology from the University of California, Santa Barbara. In addition to his role as Managing Director, Dr. Ettouati serves as the Director of the Education Innovation Support Team and is an Associate Clinical Professor at the Skaggs School of Pharmacy and Pharmaceutical Sciences (SSPPS). His leadership focuses on fostering an institutional culture of innovation in education.Dr. Ettouati chairs several courses within the Master’s program, including “Opportunities in Pharma, Biotech,” “Marketing Strategy, Product Value, and Life Cycle Management,” and “Entrepreneurship, Business Development, Corporate, and Intellectual Property Strategy.” His extensive background includes two decades in the pharmaceutical and biotechnology industries, where he held various executive positions, including CEO and President at early-stage biotech companies. He has taught graduate courses on drug discovery, development, and commercialization at UCSD's School of Pharmacy and School of Medicine, many of which are also available online through Coursera. Dr. Ettouati’s expertise bridges academic knowledge with practical industry experience, making him a valuable resource for students pursuing careers in drug development and product management.
Associate Professor of Clinical Pharmacy
Dr. Joseph D. Ma, Pharm.D., is an Associate Professor of Clinical Pharmacy at the Skaggs School of Pharmacy and Pharmaceutical Sciences at the University of California, San Diego. He earned his Pharmacy Doctorate from the University of California, San Francisco, and completed a postdoctoral fellowship in clinical pharmacology at Bassett Healthcare in Cooperstown, NY. Dr. Ma has a robust background in the pharmaceutical industry, having worked at Amgen from 2004 to 2007 in the Early Development Department. His current research focuses on validating methods for evaluating drug-drug interactions, a critical area in ensuring patient safety and effective medication management.In addition to his research, Dr. Ma practices at the Doris A. Howell Service at the UCSD Moores Cancer Center, where he specializes in symptom management and pain control while addressing psychological and social issues faced by patients. His courses include Drug Commercialization, Drug Development, and Drug Discovery, which are designed to equip students with essential knowledge and skills for careers in pharmacy and pharmaceutical sciences. Through his work, Dr. Ma contributes significantly to both academic education and clinical practice in the field of pharmacy.
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Frequently asked questions
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