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Drug Commercialization

Master pharmaceutical product commercialization strategies, from pharmacoeconomics to marketing, intellectual property, and portfolio management.

Master pharmaceutical product commercialization strategies, from pharmacoeconomics to marketing, intellectual property, and portfolio management.

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Drug Development Product Management Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

4.7

(1,252 ratings)

53,177 already enrolled

English

پښتو, বাংলা, اردو, 3 more

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Drug Commercialization

This course includes

12 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free course

What you'll learn

  • Understand pharmacoeconomic principles and their role in drug development

  • Master pharmaceutical marketing strategies and tactics

  • Learn intellectual property management and biosimilar considerations

  • Develop skills in portfolio management and business modeling

  • Understand strategic alliances in pharma and biotech

  • Gain insights into successful biotech startup strategies

Skills you'll gain

Pharmacoeconomics
Drug Marketing
Portfolio Management
Intellectual Property
Strategic Alliances
Biosimilars
Drug Development
Market Strategy
Business Models
Product Launch

This course includes:

7.2 Hours PreRecorded video

8 assignments

Access on Mobile, Tablet, Desktop

FullTime access

Shareable certificate

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Get a Completion Certificate

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Certificate

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There are 9 modules in this course

This comprehensive course explores the commercialization aspects of pharmaceutical products, covering key areas such as pharmacoeconomics, marketing strategies, intellectual property management, and portfolio optimization. Through expert lectures from both academia and industry, students learn about managed markets, strategic alliances, and successful biotech startup strategies. The course emphasizes practical applications through case studies and real-world examples, making it valuable for those interested in pharmaceutical business development.

Welcome

Module 1 · 3 Minutes to complete

Pharmacoeconomics in Drug Development

Module 2 · 1 Hours to complete

Intellectual Property Strategy & BioSimilars

Module 3 · 1 Hours to complete

Marketing Pharmaceuticals & Biotechnology Drugs

Module 4 · 1 Hours to complete

Managed Markets and Sales Strategy

Module 5 · 1 Hours to complete

Strategic Alliances in Academia, Pharma and Biotech

Module 6 · 1 Hours to complete

Business Models and Portfolio Management

Module 7 · 1 Hours to complete

Academic Industry partnership "Various models, Various outcomes"

Module 8 · 1 Hours to complete

From Start up to Success in Biotech

Module 9 · 1 Hours to complete

Fee Structure

Instructors

 Williams S. Ettouati, Pharm.D.
Williams S. Ettouati, Pharm.D.

4.6 rating

1,137 Reviews

1,94,287 Students

3 Courses

Managing Director, Master of Science in Drug Development & Product Management

Dr. Williams S. Ettouati, Pharm.D., is the Managing Director of the Master of Science in Drug Development & Product Management program at the University of California San Diego (UCSD). He holds a Doctorât d’État en Pharmacie from Université Descartes, Paris V, and a Master of Arts in Biology from the University of California, Santa Barbara. In addition to his role as Managing Director, Dr. Ettouati serves as the Director of the Education Innovation Support Team and is an Associate Clinical Professor at the Skaggs School of Pharmacy and Pharmaceutical Sciences (SSPPS). His leadership focuses on fostering an institutional culture of innovation in education.Dr. Ettouati chairs several courses within the Master’s program, including “Opportunities in Pharma, Biotech,” “Marketing Strategy, Product Value, and Life Cycle Management,” and “Entrepreneurship, Business Development, Corporate, and Intellectual Property Strategy.” His extensive background includes two decades in the pharmaceutical and biotechnology industries, where he held various executive positions, including CEO and President at early-stage biotech companies. He has taught graduate courses on drug discovery, development, and commercialization at UCSD's School of Pharmacy and School of Medicine, many of which are also available online through Coursera. Dr. Ettouati’s expertise bridges academic knowledge with practical industry experience, making him a valuable resource for students pursuing careers in drug development and product management.

 Joseph D. Ma
Joseph D. Ma

4.6 rating

1,137 Reviews

1,94,287 Students

3 Courses

Associate Professor of Clinical Pharmacy

Dr. Joseph D. Ma, Pharm.D., is an Associate Professor of Clinical Pharmacy at the Skaggs School of Pharmacy and Pharmaceutical Sciences at the University of California, San Diego. He earned his Pharmacy Doctorate from the University of California, San Francisco, and completed a postdoctoral fellowship in clinical pharmacology at Bassett Healthcare in Cooperstown, NY. Dr. Ma has a robust background in the pharmaceutical industry, having worked at Amgen from 2004 to 2007 in the Early Development Department. His current research focuses on validating methods for evaluating drug-drug interactions, a critical area in ensuring patient safety and effective medication management.In addition to his research, Dr. Ma practices at the Doris A. Howell Service at the UCSD Moores Cancer Center, where he specializes in symptom management and pain control while addressing psychological and social issues faced by patients. His courses include Drug Commercialization, Drug Development, and Drug Discovery, which are designed to equip students with essential knowledge and skills for careers in pharmacy and pharmaceutical sciences. Through his work, Dr. Ma contributes significantly to both academic education and clinical practice in the field of pharmacy.

Drug Commercialization

This course includes

12 Hours

Of Self-paced video lessons

Beginner Level

Completion Certificate

awarded on course completion

Free course

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.