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Drug Commercialization
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Drug Commercialization

Master pharmaceutical product commercialization strategies, from pharmacoeconomics to marketing, intellectual property, and portfolio management.

Course Cost

Free course

Beginner

Skill Level

8 Hours

Self-paced lessons

This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Drug Development Product Management Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.

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4.7

53,177 Enrolled

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English

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What you'll learn

  • Understand pharmacoeconomic principles and their role in drug development

  • Master pharmaceutical marketing strategies and tactics

  • Learn intellectual property management and biosimilar considerations

  • Develop skills in portfolio management and business modeling

  • Understand strategic alliances in pharma and biotech

  • Gain insights into successful biotech startup strategies

Skills you'll gain

Pharmacoeconomics
Drug Marketing
Portfolio Management
Intellectual Property
Strategic Alliances
Biosimilars
Drug Development
Market Strategy
Business Models
Product Launch

This course includes:

7.2 Hours PreRecorded video

8 assignments

Access on Mobile, Tablet, Desktop

FullTime access

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Certificate
Certificate

Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

CREATED BY

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PROVIDED BY

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Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

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There are 9 modules in this course

This comprehensive course explores the commercialization aspects of pharmaceutical products, covering key areas such as pharmacoeconomics, marketing strategies, intellectual property management, and portfolio optimization. Through expert lectures from both academia and industry, students learn about managed markets, strategic alliances, and successful biotech startup strategies. The course emphasizes practical applications through case studies and real-world examples, making it valuable for those interested in pharmaceutical business development.

Welcome

Module 1 · 3 Minutes to complete

Pharmacoeconomics in Drug Development

Module 2 · 1 Hours to complete

Intellectual Property Strategy & BioSimilars

Module 3 · 1 Hours to complete

Marketing Pharmaceuticals & Biotechnology Drugs

Module 4 · 1 Hours to complete

Managed Markets and Sales Strategy

Module 5 · 1 Hours to complete

Strategic Alliances in Academia, Pharma and Biotech

Module 6 · 1 Hours to complete

Business Models and Portfolio Management

Module 7 · 1 Hours to complete

Academic Industry partnership "Various models, Various outcomes"

Module 8 · 1 Hours to complete

From Start up to Success in Biotech

Module 9 · 1 Hours to complete

Fee Structure

Reviews

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

Drug Commercialization

Beginner

Skill Level

8 Hours

Self-paced lessons

Course Cost

Free course

Completion

CERTIFICATE

Frequently asked Questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.