Communicating with the Public
Develop strategic communication abilities and performance techniques from theater and journalism to deliver impactful presentations
Develop strategic communication abilities and performance techniques from theater and journalism to deliver impactful presentations
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
Instructors:
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What you'll learn
Craft compelling elevator pitches for diverse audiences
Prepare effectively for media interviews
Structure presentations for maximum impact
Develop engaging stories from complex information
Improve public speaking confidence and delivery
Skills you'll gain
This course includes:
0.6 Hours PreRecorded video
1 assignment
Access on Mobile, Tablet, Desktop
FullTime access
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There are 14 modules in this course
This comprehensive course teaches practical communication skills for engaging with the public effectively. Drawing from theater, journalism, and humanities practices, students learn essential techniques for presenting complex information to lay audiences. The curriculum covers crafting compelling narratives, preparing for media interviews, structuring presentations, and developing engaging stories. Through practical examples and expert guidance, participants develop confidence in various communication scenarios, from brief elevator pitches to formal presentations.
Communicating with the Public: Overview
Module 1 · 1 Minutes to complete
Part 1: Introduction to The Big Idea
Module 2 · 3 Minutes to complete
Part 2: The Audience & You
Module 3 · 1 Minutes to complete
Part 3: Defining Your Goal & Finding Common Ground
Module 4 · 1 Minutes to complete
Part 5: Preparing for a Media Interview with Marcy McGinnis
Module 6 · 7 Minutes to complete
Part 6: Marcy's Presentation Tips
Module 7 · 5 Minutes to complete
Part 7: The Media Interview: Vision of Good (and Bad)
Module 8 · 8 Minutes to complete
Part 8: Introduction to What's the Story?
Module 9 · 18 Minutes to complete
Part 9: Story Fundamentals
Module 10 · 2 Minutes to complete
Part 10: The Story Structure
Module 11 · 2 Minutes to complete
Part 11: The Story of Penicillin
Module 12 · 3 Minutes to complete
Part 12: Using the What's the Story Form
Module 13 · 5 Minutes to complete
Part 13: Summary—Tying it All Together
Module 14 · 7 Minutes to complete
Fee Structure
Payment options
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Instructors
Pioneer in Medical Communication and Compassionate Healthcare Education
Dr. Evonne Kaplan-Liss serves as Director of the Center for Compassionate Communication at UCSD's Sanford Institute for Empathy & Compassion, bringing a unique blend of journalism and medicine to healthcare communication training. Her remarkable career began at Northwestern University's Medill School of Journalism, leading to work as a researcher for ABC News Nightline, before pursuing medicine at Mount Sinai School of Medicine. She holds board certifications in both pediatrics and preventive medicine, complemented by an MPH from Columbia University. As the Founding Medical Program Director at the Alan Alda Center for Communicating Science, she trained thousands of healthcare professionals in empathetic communication. Before joining UCSD, she made history as the first dean-level position focused on communication training at TCU and UNTHSC School of Medicine, where she developed The Compassionate Practice® curriculum. Her Coursera course "A New Communication Framework for Healthcare" integrates practices from theater, narrative medicine, journalism, and public health to teach compassionate communication skills. Her innovative approach combines her expertise in journalism, medicine, and public health to transform how healthcare providers communicate with patients, colleagues, and the public.
Sr. Instructional Designer
Tim is Senior Instructional Designer at the Sanford Institute for Empathy and Compassion. Prior to joining UC San Diego, he spent 15 years in consumer electronics and tech designing training programs for Sony Electronics.
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