Strategic Self-Marketing and Personal Branding
Build an authentic brand that shows your unique value. Share expertise, network strategically & stay visible online. Your story matters - tell it well.
Build an authentic brand that shows your unique value. Share expertise, network strategically & stay visible online. Your story matters - tell it well.
This transformative course teaches essential techniques of self-marketing and personal branding critical for success in today's job market. It introduces a comprehensive approach to strategic self-marketing, including innovative use of generative AI for self-coaching. Students will learn to develop effective self-marketing plans, articulate their skills confidently, construct a strong professional brand, implement self-promotion strategies, and use AI for continuous improvement. The course focuses on marketing the skilled professional self, leveraging tools like the marketing communications mix, and organizing compelling digital artifact presentations.
4.4
(230 ratings)
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Instructors:
English
বাংলা, اردو, Tiếng Việt, 2 more
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What you'll learn
Develop an effective strategic self-marketing plan tailored to the skills-based job market
Articulate job-related skills and personal capabilities convincingly to prospective employers
Construct a strong professional brand and image with effective reputation management
Implement self-promotion and personal branding strategies for professional growth
Harness generative AI to establish a robust self-coaching system for continuous improvement
Organize compelling digital artifact presentations to demonstrate skill mastery
Skills you'll gain
This course includes:
15 Hours PreRecorded video
16 assignments
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
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There are 4 modules in this course
This course, "Strategic Self-Marketing and Personal Branding," is designed to equip professionals with the skills necessary to effectively market themselves in the modern job market. The curriculum covers four main areas: marketing and branding the skilled professional self, self-marketing strategies and tactics, personal branding strategies and tactics, and putting it all together through self-administered training interventions. Students will learn to develop a strategic self-marketing plan, construct a strong professional brand, implement effective self-promotion strategies, and utilize generative AI for self-coaching. The course emphasizes practical application, with students creating digital artifact presentations and engaging in peer feedback to enhance their self-marketing efforts.
M1 Marketing and Branding the Skilled (Professional) Self
Module 1 · 3 Hours to complete
M2 Self-Marketing Strategies and Tactics
Module 2 · 4 Hours to complete
M3 Personal Branding Strategies and Tactics
Module 3 · 2 Hours to complete
M4 Putting It All Together: Self-Administered Training Interventions
Module 4 · 5 Hours to complete
Payment options
Financial Aid
Instructors
Advancing Online Learning and Student Engagement at SUNY/Empire State University
Amy Giaculli is an Assessment Specialist in the Office of Prior Learning at SUNY/Empire State University, where she has contributed to the development of the college's online orientation. She has also served as an advisor for the Center for Distance Learning’s Student and Alumni Advisory Group and the Student Leadership Institute. With a strong interest in using virtual tools to enhance engagement, Amy focuses on improving the learning experience for distance learners.
Expert in Marketing and International Business at SUNY Empire State University
Valeri Chukhlomin is a Full Professor of Marketing and International Business at the School of Business, State University of New York’s Empire State University in Saratoga Springs, NY. He teaches capstone courses in marketing and business strategy for both undergraduate and graduate students. His research interests encompass international marketing of education, international partnerships, virtual learning environments, online learning, career self-management skills, and global competencies. Before joining SUNY, Dr. Chukhlomin held various positions in Australia and Russia, including Dean of the International Business School and Vice-President for International and Commercial Affairs at Omsk State University.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.