Protecting Business Innovations via Trademark
Learn how to protect brands and business innovations through trademark law, registration, and strategic enforcement strategies.
Learn how to protect brands and business innovations through trademark law, registration, and strategic enforcement strategies.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Protecting Business Innovation Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.8
(189 ratings)
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What you'll learn
Understand fundamental principles of trademark law and protection
Master trademark registration and jurisdictional requirements
Analyze global trademark challenges and enforcement strategies
Learn to identify and respond to trademark infringement
Develop strategic approaches to brand protection
Skills you'll gain
This course includes:
3.7 Hours PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course explores the crucial role of trademark law in protecting business innovations and brands. Students learn about trademark registration, jurisdictional issues, global challenges, and infringement defenses through practical case studies. The curriculum covers both theoretical foundations and real-world applications, including analysis of major trademark lawsuits and strategic brand protection approaches.
Introduction to Trademark Module 1
Module 1 · 2 Hours to complete
Trademark Global Issues and Challenges Module 2
Module 2 · 1 Hours to complete
Trademark Infringement and defenses Module 3
Module 3 · 2 Hours to complete
Peer-graded Assignment Module 4
Module 4 · 3 Hours to complete
Fee Structure
Instructor
Associate Professor at HKUST Specializing in Information Systems and Business Strategy
Dr. Theodore H. K. Clark is an Associate Professor in the Information Systems, Business Statistics, and Operations Management Department (ISOM) at the Hong Kong University of Science and Technology (HKUST). He holds degrees in Engineering (BS), Law (JD), Business (Harvard MBA), and Information Systems Management (Harvard DBA). Dr. Clark has taught various MBA and MSc ISM courses at HKUST and has extensive consulting experience with McKinsey & Company, focusing on sourcing, strategy, and operations. His diverse academic background and professional expertise enable him to provide valuable insights into the intersection of technology, business, and law.
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4.8 course rating
189 ratings
Frequently asked questions
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