Technology Innovation in Tourism and Hospitality
Master ICT applications and innovations in hospitality and tourism. Learn strategic implementation of digital technologies for enhanced business operations.
Master ICT applications and innovations in hospitality and tourism. Learn strategic implementation of digital technologies for enhanced business operations.
This comprehensive course explores the strategic integration of Information and Communication Technologies (ICT) in the hospitality and tourism industry. Students learn about the transformative role of technology in shaping business models, marketing strategies, and customer service. The curriculum covers digital transformation, big data analytics, mobile technology, social media, and emerging technologies like blockchain and metaverse. Participants gain insights into technology adoption theories, value creation through IT, and the impact of digital innovation on organizational success. The course emphasizes practical applications of digital tools and innovations for enhanced decision-making and competitive advantage.
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Instructors:
English
English, Chinese
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What you'll learn
Develop comprehensive understanding of ICT and innovation management
Analyze impact of digital technologies on hospitality and tourism sectors
Master digital marketing strategies in the tourism context
Implement big data analytics for improved decision-making
Evaluate emerging technologies like blockchain and metaverse
Lead digital transformation initiatives in hospitality organizations
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, Exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 8 modules in this course
This eight-week course provides a comprehensive understanding of ICT and innovation management in the hospitality and tourism industry. The curriculum progresses from foundational concepts to advanced applications, covering technology adoption, digital marketing, big data analytics, and emerging technologies. Topics include mobile technology integration, social media strategy, Web 3.0, blockchain applications, and the metaverse's impact on the industry. The course emphasizes practical implementation and strategic decision-making in digital transformation.
An Introduction to IT in Hospitality & Tourism Industry
Module 1
Information Technology Adoption and Dynamic Impact
Module 2
Value Creation Through IT and Innovation
Module 3
Innovation Strategy Through Mobile Technology and Social Media
Module 4
Policy Implications of Big Data Analytics
Module 6
Future Trends and Issues: Web 3.0, Blockchain, & Metaverse
Module 7
Digital Transformation in Tourism & Hospitality Organizations
Module 8
Fee Structure
Instructor
5 Courses
Tourism Technology and Marketing Expert at Hong Kong Polytechnic University
Dr. Dan Wang, an Associate Professor in the School of Hotel and Tourism Management at The Hong Kong Polytechnic University, has established herself as a leading expert in tourism technology and marketing management. Her academic journey includes a BSc from East China Normal University, an MPhil from The Hong Kong Polytechnic University, and a PhD from Temple University, building a strong foundation for her specialized research in mobile marketing, social media strategies, travel experience enhancement, hotel and tourism technology management, and destination marketing. Her comprehensive understanding of the intersection between technology and tourism has positioned her as a valuable contributor to the field, bringing together theoretical knowledge and practical applications in the rapidly evolving hospitality industry, while her expertise spans across multiple domains including digital marketing strategies, social media engagement, and innovative approaches to tourism management in the modern technological landscape
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Frequently asked questions
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