Technology Innovation in Tourism and Hospitality

This module provides a comprehensive overview of how information and communication technologies (ICT) impact and transform the hospitality and tourism industry, examining key technological developments and their implications.

This module explores theoretical frameworks for understanding technology adoption and innovation diffusion in hospitality and tourism organizations, examining how new technologies are integrated into business operations.

This module examines how hospitality and tourism organizations can create and capture value through strategic implementation of IT solutions and innovative practices.

This module focuses on the principles and applications of mobile technology and social media in hospitality and tourism, exploring how these technologies drive innovation and enhance customer experience.

This module explores Marketing 4.0 concepts in the digital economy, examining how digital marketing differs from traditional approaches and its application in tourism and hospitality contexts.

This module covers data-based decision making, business analytics tools, and big data applications in hospitality and tourism, including sources and implementation strategies.

This module examines emerging technologies including Web 3.0, blockchain, and the metaverse, exploring their potential applications and impact in hospitality, tourism, and MICE industries.

This module focuses on the process and implementation of digital transformation in tourism and hospitality organizations, examining strategies for successful technological integration and adaptation.