Global Communication Strategies in Digital Age

Dr. Sing-bik Cindy Ngai serves as Associate Professor and Programme Leader of MA in Bilingual Corporate Communication at the Hong Kong Polytechnic University, where she pioneers interdisciplinary research integrating language, media, and communication studies across business, health, and science disciplines. Her research portfolio spans corporate leadership communication, crisis management, and social media engagement, with significant contributions to COVID-19 communication strategies and their impact on public engagement. Starting her academic journey in classical Chinese theatre and translation at the University of Hong Kong, she expanded her expertise to include corporate and health communication, earning her doctorate from Nanjing University. Her influential work includes groundbreaking studies on COVID-19 vaccine misinformation, corporate sustainability reporting, and crisis communication strategies on Chinese social media platforms. As a highly cited researcher, her publications in prestigious journals have shaped understanding of corporate communication in Greater China, while her innovative approaches to health crisis communication and social media engagement have earned her multiple teaching and research awards. Through her leadership of the MA programme in bilingual corporate communication, she continues to advance the field of corporate communication while maintaining active research in crisis management and intercultural communication.