Doing Business in China Capstone
Create a comprehensive business plan for launching a wellness product in China, with hands-on market analysis and strategy development.
Create a comprehensive business plan for launching a wellness product in China, with hands-on market analysis and strategy development.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Doing Business in China Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Develop a comprehensive China market entry strategy
Create a detailed marketing plan for the Chinese market
Conduct thorough market analysis using PESTGDP framework
Design an effective product launch strategy
Create and present a professional business pitch
Skills you'll gain
This course includes:
2.5 Hours PreRecorded video
5 peer-reviewed assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 5 modules in this course
In this capstone project, students take on the role of business consultants for a wellness company, developing a comprehensive plan to introduce a new overseas product into the Chinese market. The course guides learners through creating detailed project descriptions, strategic plans, marketing strategies, and culminates in a business plan with a video pitch presentation. Students apply practical tools like PESTGDP analysis while getting peer feedback at each stage.
Course Introduction
Module 1 · 20 Minutes to complete
Project Description
Module 2 · 1 Hours to complete
Strategic Plan Development
Module 3 · 1 Hours to complete
Marketing Plan Development
Module 4 · 1 Hours to complete
Business Plan and Pitch
Module 5 · 2 Hours to complete
Fee Structure
Instructors
Dynamic Leader in Entrepreneurship and Consulting
Professor Dominic Chan is an Associate Professor of Practice in Entrepreneurship at The Chinese University of Hong Kong, where he also serves as the Associate Director of the EMBA Program and Project Director at the Centre for Entrepreneurship. He is a seasoned entrepreneur, having founded Decisive Consulting Limited and co-founded Dark Horse Investment, which specializes in early-stage technology investments. With a strong background in management consulting, he previously worked with McKinsey & Company and held leadership roles as the co-CEO of a-connect (China) and as the China General Manager for Englishtown.com, an online language training service under the EF Group. Prof. Chan has extensive experience in various technology sectors, including Digital Signal Processing (DSP), integrated communications, mobile applications, e-commerce solutions, and e-learning. He is a sought-after speaker at conferences and seminars and serves as a corporate trainer and executive coach. A recipient of the Queen's Gold Medal for Mathematics from Queen Elizabeth II, he holds BA, MA, and PhD degrees in Digital Signal Processing from the University of Cambridge. Additionally, he is the author of "My Cambridge Days" and is fluent in English, Mandarin, and Cantonese, with basic proficiency in French and Japanese. Through his multifaceted career, Prof. Chan significantly contributes to entrepreneurship education and innovation in Hong Kong and beyond.
Innovative Scholar in Consumer Psychology and Behavior
Professor Letty Kwan is an Assistant Professor in the Department of Psychology at The Chinese University of Hong Kong, where she specializes in Consumer Psychology, Marketing Management, and Social Entrepreneurship. With a rich background that includes serving as a research fellow in Asian Consumer Insight in Singapore, she has applied her research findings to develop practical solutions for businesses. Her academic focus lies at the intersection of culture, creativity, and consumer behavior, exploring how these elements influence purchasing decisions and marketing strategies. Prof. Kwan has contributed to the field through numerous publications in prestigious journals such as Organizational Behavior and Human Decision Processes (OBHDP), Journal of Cross-Cultural Psychology (JCCP), and Journal of Organizational Behavior (JOB). Her expertise not only enriches the academic community but also provides valuable insights for companies navigating the complexities of consumer dynamics in a globalized market.
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4.8 course rating
113 ratings
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