Technological Innovation Trends and Competitive Environment

This module examines the key external factors that impact business environments in the global context. Students will explore economic, political, social, and environmental mega trends that shape corporate strategies and operations. The module also covers institutional environments, analyzing how regulatory frameworks, governance structures, and institutional policies influence business decisions and competitive positioning in various markets.

This module focuses on frameworks and methodologies for evaluating competitiveness at multiple levels - international, regional, and organizational. Students will learn about various models of competitive assessment that enable businesses to benchmark their performance against industry standards and competitors. The module provides tools for analyzing competitive advantages, identifying strategic gaps, and developing approaches to enhance organizational competitiveness in global markets.

This module explores the historical development of innovation and its significance in business evolution. Students will study the progression of innovation throughout history and analyze the distinction between incremental and disruptive innovation approaches. The module provides a comprehensive framework for understanding how innovation patterns have shaped industries and markets, helping students recognize the different innovation strategies that companies employ to maintain competitive advantage.

This module examines emerging disruptive technologies and their potential impact on business models and market structures. Students will analyze current and future technological disruptions and learn to develop an index of technological adoption, including creating their own assessment grid. The module emphasizes the importance of anticipating and adapting to technological changes, helping students develop the ability to identify which innovations might transform industries and how organizations can position themselves to benefit from these disruptions.