Technological Innovation Trends and Competitive Environment
Identify key competitive factors and explore tech innovation trends to design effective, future-ready business models.
Identify key competitive factors and explore tech innovation trends to design effective, future-ready business models.
This advanced course explores how company competitiveness is impacted by various factors beyond just economic conditions. You'll learn to identify and analyze megatrends in the business environment including economic, political, social, environmental, and health trends. The course places special emphasis on technological innovation trends as critical factors in designing business models necessary for institutional longevity. Through comprehensive study, you'll develop a clear understanding of both incremental and disruptive innovation and learn to identify technological adoption indices. The curriculum covers relevant environmental factors affecting companies, criteria for competitive assessment at international, regional, and organizational levels, innovation mapping through history, and disruptive innovation trends. By the end of this course, you'll be equipped to evaluate competitive models, recognize technological innovation trends, and understand technological innovation indices essential for business success in today's rapidly evolving marketplace.
Instructors:
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Arcadio Luis Guevara
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Juan Antonio Enciso
Spanish
English
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What you'll learn
Identify megatrends in the business environment including economic, political, social, and environmental factors
Understand competitive evaluation models at international, regional, and organizational levels
Recognize and differentiate between incremental and disruptive innovation patterns
Analyze historical innovation developments and their business impacts
Evaluate emerging disruptive technologies and their potential market applications
Develop technological adoption indices to measure innovation integration
Skills you'll gain
This course includes:
PreRecorded video
Graded assessments
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 4 modules in this course
This advanced course examines the complex interplay between global business environments and technological innovation trends. Students will explore how company competitiveness is affected not only by economic, political, social, and environmental factors but critically by technological innovation developments. The curriculum covers four main areas: first, identifying relevant factors in the business environment, including economic, political, social, and environmental megatrends; second, understanding criteria for competitive assessment at international, regional, and organizational levels; third, mapping innovation throughout history and distinguishing between incremental and disruptive innovation; and finally, analyzing disruptive innovation trends and developing technological adoption indices. By understanding both environmental forces and innovation patterns, participants will gain valuable insights for designing resilient business models that can adapt to changing conditions and leverage technological advancements for competitive advantage.
Topic 1: Relevant factors in the environment of companies
Module 1
Topic 2: Criteria for competitive assessment
Module 2
Topic 3: Innovation map
Module 3
Topic 4: Disruptive innovation trends
Module 4
Fee Structure
Payment options
Financial Aid
Instructors
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Arcadio Luis Guevara
3 Courses
Leader in Digital Transformation and Technological Innovation
Arcadio Luis Guevara, a professor at EGADE Business School, specializes in digital transformation, innovation technologies, and business strategy. He holds a degree in Mechanical Engineering from La Salle University, an MBA from Tecnológico de Monterrey, and advanced training in Digital Transformation from MIT Professional Education. Additionally, he is certified in Blue Ocean Strategy by The Blue Ocean Academy. With over 25 years of experience in business and technology, Guevara has worked with companies like Andersen Consulting and Neoris, managing multidisciplinary teams and implementing international innovation projects across Europe, North America, and South America.
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Juan Antonio Enciso
3 Courses
Expert in Global Business Strategy and International Management
Dr. Juan Antonio Enciso González, a full-time professor at EGADE Business School, specializes in international management, global business strategy, and institutional analysis. He holds a Bachelor's degree in Economics from ITESM Campus Monterrey, a Master's in Administration (MA) from ITESM, and a Master's in International Management for Latin America from Thunderbird, The American Graduate School of International Management. He also earned a Ph.D. in Public Policy from EGAP ITESM. With extensive experience in both the public sector (Ministry of Commerce and Industrial Development) and private sector (Nortel Networks, Tyco Electronics, Elcoteq), Dr. Enciso is the Deputy Director of Global Trends of Mexico and a partner at FutureXeed.
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