Technological Innovation Trends and Competitive Environment
This course is part of Digital transformation as a business and innovation strategy.
This advanced course explores how company competitiveness is impacted by various factors beyond just economic conditions. You'll learn to identify and analyze megatrends in the business environment including economic, political, social, environmental, and health trends. The course places special emphasis on technological innovation trends as critical factors in designing business models necessary for institutional longevity. Through comprehensive study, you'll develop a clear understanding of both incremental and disruptive innovation and learn to identify technological adoption indices. The curriculum covers relevant environmental factors affecting companies, criteria for competitive assessment at international, regional, and organizational levels, innovation mapping through history, and disruptive innovation trends. By the end of this course, you'll be equipped to evaluate competitive models, recognize technological innovation trends, and understand technological innovation indices essential for business success in today's rapidly evolving marketplace.
Instructors:
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What you'll learn
Identify megatrends in the business environment including economic, political, social, and environmental factors
Understand competitive evaluation models at international, regional, and organizational levels
Recognize and differentiate between incremental and disruptive innovation patterns
Analyze historical innovation developments and their business impacts
Evaluate emerging disruptive technologies and their potential market applications
Develop technological adoption indices to measure innovation integration
Skills you'll gain
This course includes:
PreRecorded video
Graded assessments
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 4 modules in this course
This advanced course examines the complex interplay between global business environments and technological innovation trends. Students will explore how company competitiveness is affected not only by economic, political, social, and environmental factors but critically by technological innovation developments. The curriculum covers four main areas: first, identifying relevant factors in the business environment, including economic, political, social, and environmental megatrends; second, understanding criteria for competitive assessment at international, regional, and organizational levels; third, mapping innovation throughout history and distinguishing between incremental and disruptive innovation; and finally, analyzing disruptive innovation trends and developing technological adoption indices. By understanding both environmental forces and innovation patterns, participants will gain valuable insights for designing resilient business models that can adapt to changing conditions and leverage technological advancements for competitive advantage.
Topic 1: Relevant factors in the environment of companies
Module 1
Topic 2: Criteria for competitive assessment
Module 2
Topic 3: Innovation map
Module 3
Topic 4: Disruptive innovation trends
Module 4
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Digital transformation as a business and innovation strategy
Payment options
Financial Aid
Instructors
3 Courses
Global Strategy and Innovation Expert
Juan Antonio Enciso González is a seasoned academic and business strategist, currently serving as a full-time professor at EGADE Business School, Tecnológico de Monterrey. He holds a B.A. in Economics and a Master’s in Administration from ITESM, along with a Master’s in International Management for Latin America from Thunderbird School of Global Management & ITESM. He also earned a PhD in Public Policy from EGAP ITESM. His career spans both public and private sectors, including roles at Mexico’s Ministry of Commerce (SECOFI), Nortel Networks, Tyco Electronics, and Elcoteq. He is also the deputy director of the consulting firm Global Trends of Mexico. Enciso currently directs the OneMBA and the MBA in Global Business & Strategy at EGADE and teaches courses on International Management, Leadership, and Global Strategy. He has led various EU-funded international cooperation projects and previously directed the Master’s in International Business (MIB). On edX, he teaches several key programs including Digital Strategy and Transformation, Leadership in the Digital Age, and Global Environment and Trends in Technological Innovation.
3 Courses
Innovation and Technology Leadership Expert
Arcadio Luis Guevara is a professor at EGADE Business School, Tecnológico de Monterrey, with a background in Mechanical Engineering from La Salle University and an MBA from Tecnológico de Monterrey. He has over 25 years of experience in business and technology, having worked with Andersen Consulting and Neoris on international innovation projects across Europe and the Americas. He leads the Center of Technological Innovation at Accenture Monterrey and is a prominent advocate of Accenture’s annual tech vision. Guevara has also trained at MIT in Digital Transformation and is certified in Blue Ocean Strategy. On edX, he teaches courses such as Digital Strategy and Transformation, Leadership in the Digital Age, and Global Environment and Trends in Technological Innovation.
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