Marketing digital y sus análisis basado en datos
Discover how digital marketing leverages platforms and technologies to transform random data into precise algorithms for more effective customer engagement.
Discover how digital marketing leverages platforms and technologies to transform random data into precise algorithms for more effective customer engagement.
This comprehensive course explores how digital marketing serves as the backbone of modern business strategy, leveraging digital platforms and technologies to maintain meaningful connections with users. Over four weeks, students will analyze different perspectives on business objectives and how organizations innovate to meet customer expectations. The curriculum covers emerging digital communication trends like Influencer Marketing, examining how advertising has shifted from professional studios to influencers' bedrooms. Students will understand the importance of digital footprints for both individuals and brands within the digital ecosystem. The course provides fundamentals of SEO and explains why search capability is a key component of any digital strategy. Participants will analyze the impact of SEM strategies through various techniques and campaigns. The program also addresses UI/UX considerations and the challenges of meeting client needs and requirements. Students will explore social networks and analyze the impact of different platforms. The course culminates with an in-depth look at data analysis, including data-based analytics and big data scaling from social networks, providing practical skills for implementing effective digital marketing strategies.
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What you'll learn
Learn about influencer marketing use and the best strategy to reach your customers
Understand the importance of your brand in a digital world
Learn about the fundamentals of SEO
Analyze data obtained from your marketing campaigns
Learn about UI/UX perspective and optimization
Master digital marketing communication strategies
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 4 modules in this course
This comprehensive digital marketing course explores how businesses use digital platforms and technologies to connect with users and convert data into effective marketing strategies. Over four weeks, students analyze different perspectives on business objectives and innovation in meeting customer expectations. The curriculum covers key areas including influencer marketing strategies, examining how advertising has evolved from professional studios to influencer collaborations. Students learn about the importance of digital footprints for both individuals and brands within the digital ecosystem. The course provides foundational knowledge of SEO principles and explains why search capability is essential for any digital strategy. Participants analyze the impact of SEM strategies through various techniques and campaigns. The program addresses UI/UX considerations and the challenges of meeting client requirements in digital environments. Students also explore social networks, analyzing the impact of different platforms on marketing effectiveness. The course concludes with an in-depth examination of data-based analytics and big data applications from social networks, providing practical skills for implementing data-driven digital marketing strategies.
Estrategias de comunicación de marketing digital
Module 1
Marketing digital a través de estrategias SEO y SEM
Module 2
Optimización de sitios web y marketing en redes sociales
Module 3
Decisiones estratégicas de análisis basados en datos
Module 4
Fee Structure
Payment options
Financial Aid
Instructors
4 Courses
Global Marketing Executive and Business Professor at EGADE Business School
Fernando Daniel Sierra Saavedra combines academic expertise with international business experience as a Professor at EGADE Business School, Tecnológico de Monterrey. He holds an Industrial Engineering degree and MBA in Finance from Universidad Autónoma de Nuevo León, complemented by a Master's in Marketing with a concentration in Brand Management from EGADE Business School. Currently serving as Global Marketing Projects Manager at Sumitomo Heavy Industries in Tokyo, Japan, he brings two decades of leadership experience from roles at prestigious organizations including Laureate International Universities, Tecnológico de Monterrey, and Ternium. His unique blend of academic knowledge and practical experience in global marketing enriches his teaching at EGADE Business School
3 Courses
Digital Marketing Expert and Professor at EGADE Business School
Brenda Aranda de la Garza combines academic expertise with extensive digital marketing experience as a Professor at EGADE Business School, Tecnológico de Monterrey. She holds a Master's in Marketing from EGADE Business School and a Bachelor's in Communication Sciences from Tecnológico de Monterrey. Currently serving as Search and Digital Media Coordinator at The Home Depot México, she oversees digital marketing strategy and advertising campaign performance. With over five years of experience leading digital media for various brands, she has developed expertise in digital marketing consulting, market research, and strategic media planning. Her portfolio includes work with prominent brands such as Subaru México, VivaAerobus, Terra Regia, and the McAllen Chamber of Commerce. Her practical industry experience enriches her teaching approach at EGADE Business School
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