Fundamentals of Entrepreneurship in Family Business-Edx
Learn entrepreneurship practices, innovation models, and how to leverage family business strengths for success in a transgenerational entrepreneurship project.
Learn entrepreneurship practices, innovation models, and how to leverage family business strengths for success in a transgenerational entrepreneurship project.
This comprehensive course explores the essential role of family businesses in today's economy and provides the tools needed for their sustained success. You'll master entrepreneurship fundamentals from ideation and market validation to developing compelling value propositions and investor pitches. The curriculum focuses on implementing innovation models specifically tailored for family businesses, helping you identify and capitalize on their unique strengths. Through practical applications and case studies, you'll develop the skills to create ventures suitable for future generations. The course delivers both theoretical knowledge and practical tools necessary for successful family business entrepreneurship, taught by experts from the Center for Entrepreneurial Families and EGADE Business School at Tecnológico de Monterrey, recognized as Mexico's top university and Latin America's 6th best according to Times Higher Education.
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What you'll learn
Understand and apply best practices in the family business Distinguish entrepreneurship and innovation models Implement entrepreneurship trends in your venture Carry out a transgenerational entrepreneurship project Determine the components of entrepreneurship Master ideation and market validation techniques Develop effective value propositions Create compelling investor pitches
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 5 modules in this course
This course provides a comprehensive exploration of entrepreneurship within family businesses. It begins by introducing the STEP Model, which outlines the entrepreneurial orientation unique to family enterprises and examines the concept of "familiness" - resources exclusive to family businesses. Students will then explore current megatrends affecting entrepreneurship and innovation, including the role of Family Offices in managing wealth across generations. The curriculum progresses through the entrepreneurial process, covering ideation techniques, customer discovery methods, and market validation strategies essential for successful ventures. Participants will learn to recognize business opportunities, develop robust business models, and craft compelling value propositions. The course culminates with training on creating effective business pitches for both family and non-family investors, incorporating storytelling techniques, and establishing foundations for intrapreneurship within existing family businesses. Throughout the program, students will work on a transgenerational entrepreneurship project, applying concepts in a practical context.
A Family Business Venture: the STEP Model
Module 1
Mega trends and entrepreneurship
Module 2
Ideation and Market Validation
Module 3
Value Proposition
Module 4
Business Pitch
Module 5
Fee Structure
Payment options
Financial Aid
Instructors
10 Courses
Director of the Center for Innovation and Entrepreneurship at the Santa Fe Campus, as well as director of the Full-Time MBA since March 2017 at the EGADE Business School at Tecnológico de Monterrey.
Luis Antonio Márquez holds a law degree from UNAM, a certification in innovation from the University of Salamanca in Spain, and a master's degree in public administration from Harvard University in the United States.
8 Courses
Associate Director of the Institute of Business Families, School of Business, Tecnológico de Monterrey
Fernando holds a Bachelor's degree in Administration and a Master's degree in International Business from the Tecnológico de Monterrey. He holds a PhD in Business Administration from ESADE in Barcelona
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