Learn essential strategies and tools for innovative entrepreneurship to generate value and disrupt markets through developing startup ventures.
Learn essential strategies and tools for innovative entrepreneurship to generate value and disrupt markets through developing startup ventures.
In this course, you'll explore the fundamentals of innovative entrepreneurship in today's volatile and hyperconnected business world. As company lifecycles shrink and innovation cycles accelerate, entrepreneurs and startups have unprecedented opportunities to disrupt markets. The course teaches key strategies and tools used by successful entrepreneurs to validate problems, test market acceptance, and scale ventures. You'll learn to implement the three critical fits: Problem-Solution Fit (validating a problem and solution), Product-Market Fit (confirming market acceptance), and Business Model Fit (scaling ventures effectively). Through practical applications, you'll develop skills to identify innovation opportunities, design sustainable business models, implement pivoting strategies, and understand corporate entrepreneurship approaches. Perfect for aspiring entrepreneurs and innovation-focused professionals seeking to thrive in rapidly changing markets.
Instructors:
Spanish
English
What you'll learn
Identify basic concepts of innovative entrepreneurship to create value in your company Determine strategies and tools that entrepreneurs use to develop successful innovations Explain the process of transforming an idea into a market-ready product Analyze and implement innovation initiatives within existing organizations Understand how to validate problems and solutions for market fit Master the canvas business model and client validation techniques Learn effective pivoting strategies for business model optimization Develop skills for corporate entrepreneurship and innovation team management
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 4 modules in this course
This course explores the fundamentals of innovative entrepreneurship in today's rapidly evolving business landscape. It begins by examining megatrends driving entrepreneurial opportunities and introduces lean entrepreneurship methodologies. Students learn to validate problems and solutions through Problem-Solution Fit, test product acceptance via Product-Market Fit, and develop scaling strategies with Business Model Fit. The curriculum covers the Canvas business model and client validation techniques, along with various business model types, pivoting strategies, and iteration approaches. The course concludes with corporate entrepreneurship concepts, exploring growth horizons and team development for innovation within established organizations. Throughout the program, learners gain practical tools to transform ideas into market-ready products and scalable ventures.
Topic 1. Innovative entrepreneurship
Module 1
Topic 2. Lean entrepreneurship
Module 2
Topic 3. Designing a business model
Module 3
Topic 4. Corporate entrepreneurship
Module 4
Fee Structure
Payment options
Financial Aid
Instructors

6 Courses
PhD at Tecnológico de Monterrey
Dr. Moya Dávila is an expert in entrepreneurship, innovation, venture capital, finance, investment project valuation, obtaining bank and venture financing, and valuation of startups.

10 Courses
Director of the Center for Innovation and Entrepreneurship at the Santa Fe Campus, as well as director of the Full-Time MBA since March 2017 at the EGADE Business School at Tecnológico de Monterrey.
Luis Antonio Márquez holds a law degree from UNAM, a certification in innovation from the University of Salamanca in Spain, and a master's degree in public administration from Harvard University in the United States.
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