Digital Transformation in Retail and Customer Interface
Learn how retailers can differentiate themselves through digital transformation strategies that enhance customer experiences and meet evolving consumer demands.
Learn how retailers can differentiate themselves through digital transformation strategies that enhance customer experiences and meet evolving consumer demands.
This introductory course explores how digital transformation has become essential for retailers to remain competitive in today's rapidly changing marketplace. As consumer expectations evolve and markets become increasingly dynamic, traditional retail strategies are no longer sufficient. The course examines how retailers can implement digital transformation to create superior shopping experiences and develop more effective customer-centric approaches. Students will learn to distinguish between digital transformation and digital disruption, understanding how both concepts contribute to retail digitalization success. The program emphasizes the crucial role consumers play in retail digital transformation, teaching participants how to align digital strategies with customer needs and expectations. Through practical frameworks like the digital customer journey map, students will discover how to recommend necessary changes to business models, digital technologies, and store structures to maximize the benefits of digital transformation.
Instructors:
María Fernanda Matamoros Huerta
Spanish
Español
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What you'll learn
Define digital transformation and recognize its importance for retail competitiveness
Differentiate between digital transformation and digital disruption in retail contexts
Emphasize the importance of consumer-centricity in successful retail digital strategies
Map the digital customer journey to identify critical touchpoints and improvement opportunities
Analyze how digital transformation impacts the overall customer experience
Explore future store concepts and disruptive digital business models transforming retail
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 4 modules in this course
This comprehensive course explores the transformative power of digital technologies in the retail sector. Students will begin by establishing a clear understanding of what digital transformation is and isn't, specifically in retail contexts, examining its substantial impact on business operations and customer relationships. The curriculum then shifts to the essential role of customer-centricity, demonstrating how successful digital transformation strategies must align with consumer needs and expectations. Participants will learn to develop retail strategies that leverage digital tools to enhance the customer experience, with specific focus on mapping the digital customer journey to identify critical touchpoints. The course culminates with an analysis of emerging business models and future store concepts, providing insights into disruptive digital approaches that are reshaping the retail landscape. Throughout the program, students will gain practical knowledge about implementing digital transformation in ways that create meaningful competitive advantages rather than simply following technological trends.
Definiendo la Transformación Digital (TD) para el Retail
Module 1
El rol del Cliente en la TD del Retail
Module 2
Alinenado la TD a la Estrategia de Retail
Module 3
Cambios en los Modelos de Negocios y las tiendas del futuro
Module 4
Fee Structure
Payment options
Financial Aid
Instructor
María Fernanda Matamoros Huerta
2 Courses
Expert in Marketing, Innovation & Retail Transformation
Dra. María Fernanda Matamoros Huerta is a professor at Tecnológico de Monterrey with a doctorate in Education, a Master’s in Marketing, and a Master’s in Communication, Public Relations, and Protocol. She is a business advisor and entrepreneur specializing in marketing, innovation, and retail, and has designed and taught numerous courses in these areas. On edX, she leads programs such as Planeación Estratégica, Transformación Digital en el Retail y su interfase con el cliente, and the professional certificate Transformación Digital para el Minorista.
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