Digital Strategy and Transformation
Master digital transformation strategy for businesses shifting from analog to digital in this advanced 4-week course from TecdeMonterreyX.
Master digital transformation strategy for businesses shifting from analog to digital in this advanced 4-week course from TecdeMonterreyX.
This advanced course from TecdeMonterreyX addresses the urgent business need to transition from traditional "analogous" models to digital frameworks. As companies face rapid technological change, the ability to develop effective digital transformation strategies becomes crucial for survival and growth. The course provides comprehensive guidance on understanding digital transformation principles, assessing digital readiness in various industries, and creating practical transformation roadmaps. Students will explore the foundational elements of strategic planning in digital contexts, understand what constitutes genuine digital transformation, and learn methodologies to evaluate their industry's digital preparedness. By the end's completion, participants will have developed the skills to create their own digital transformation maps, providing clear pathways for implementing digital strategies that generate tangible value for their organizations.
4.5
(6 ratings)
Instructors:
Juan Antonio Enciso
Arcadio Luis Guevara
Spanish
English
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What you'll learn
Understand the guiding principles for creating effective digital transformation strategies
Identify the components of a comprehensive digital transformation map for organizations
Assess and measure digital readiness levels within your industry and organization
Develop practical digital transformation roadmaps to guide implementation
Transition business models from traditional analog approaches to digital frameworks
Design custom digital strategies that create measurable business value
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 4 modules in this course
This comprehensive course equips business professionals with essential knowledge and skills for navigating digital transformation. The curriculum begins with foundational principles of strategy creation, examining the critical shift from traditional analog business models to digital frameworks. Students explore the core concepts of digital transformation, including its definition and how transformation maps function within corporate environments. The course delves into digital readiness assessment methodologies, helping participants evaluate industry-specific transformation challenges and opportunities. Building on this foundation, students learn to design effective digital strategies tailored to their organizational context. The program culminates with practical instruction on creating transformation roadmaps, providing a structured approach to implementation. Throughout the course, participants apply concepts directly by developing their own digital transformation maps, ensuring they can translate theoretical knowledge into actionable business plans.
Guiding principles in the creation of strategies
Module 1
Digital transformation: Definition
Module 2
Creation of digital strategies
Module 3
Route map in digital transformation
Module 4
Fee Structure
Payment options
Financial Aid
Instructors
Juan Antonio Enciso
3 Courses
Global Strategy and Innovation Expert
Juan Antonio Enciso González is a seasoned academic and business strategist, currently serving as a full-time professor at EGADE Business School, Tecnológico de Monterrey. He holds a B.A. in Economics and a Master’s in Administration from ITESM, along with a Master’s in International Management for Latin America from Thunderbird School of Global Management & ITESM. He also earned a PhD in Public Policy from EGAP ITESM. His career spans both public and private sectors, including roles at Mexico’s Ministry of Commerce (SECOFI), Nortel Networks, Tyco Electronics, and Elcoteq. He is also the deputy director of the consulting firm Global Trends of Mexico. Enciso currently directs the OneMBA and the MBA in Global Business & Strategy at EGADE and teaches courses on International Management, Leadership, and Global Strategy. He has led various EU-funded international cooperation projects and previously directed the Master’s in International Business (MIB). On edX, he teaches several key programs including Digital Strategy and Transformation, Leadership in the Digital Age, and Global Environment and Trends in Technological Innovation.
Arcadio Luis Guevara
3 Courses
Innovation and Technology Leadership Expert
Arcadio Luis Guevara is a professor at EGADE Business School, Tecnológico de Monterrey, with a background in Mechanical Engineering from La Salle University and an MBA from Tecnológico de Monterrey. He has over 25 years of experience in business and technology, having worked with Andersen Consulting and Neoris on international innovation projects across Europe and the Americas. He leads the Center of Technological Innovation at Accenture Monterrey and is a prominent advocate of Accenture’s annual tech vision. Guevara has also trained at MIT in Digital Transformation and is certified in Blue Ocean Strategy. On edX, he teaches courses such as Digital Strategy and Transformation, Leadership in the Digital Age, and Global Environment and Trends in Technological Innovation.
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4.5 course rating
6 ratings
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