Digital Consumer Behavior
Learn about current digital consumption trends, consumer analysis tools, and how understanding digital consumer habits impacts business strategies.
Learn about current digital consumption trends, consumer analysis tools, and how understanding digital consumer habits impacts business strategies.
This course provides a comprehensive understanding of how consumer habits have evolved to increasingly incorporate digital media. The digital consumer exhibits behaviors that businesses must track, understand, and consider for strategic decision-making. The course explores various platforms for monitoring the consumer journey in digital media and leveraging opportunities these trends offer to businesses. Designed for entrepreneurs, managers, and executives, the curriculum emphasizes the importance of recognizing changes in modern consumption patterns and the integration of new technologies in today's consumer purchasing process. Participants will gain insights into the implications of these changes and discover emerging opportunities in company-customer relationships. The four-week program covers global context of consumption trends, data analytics for consumer research, consumer experience optimization, and customer loyalty strategies.
Instructors:
Sidney Ornelas
Spanish
Español
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What you'll learn
Understand global megatrends in consumer behavior and the role of technology in changing consumption patterns Explore the power and potential of data for consumer research and learn to use analytics platforms Master customer experience design principles and implement effective omnichannel strategies Develop customer loyalty programs and recommendation strategies to enhance retention
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 4 modules in this course
This course explores how digital media has transformed consumer behavior and its implications for business strategy. The curriculum covers global consumption trends and the role of technology, data analytics for consumer research, designing optimal customer experiences through omnichannel approaches, and developing effective customer loyalty and CRM strategies. Participants learn to identify digital consumer patterns, utilize data platforms for analysis, create seamless omnichannel experiences, and implement strategies for customer retention and recommendation. The course provides practical insights into monitoring the digital consumer journey and leveraging emerging opportunities in the evolving digital marketplace.
Tema 1: Contexto global y consumo digital
Module 1
Tema 2:Data para la investigación de consumo
Module 2
Tema 3:La experiencia de consumo
Module 3
Tema 4: Fidelización y CRM
Module 4
Fee Structure
Payment options
Financial Aid
Instructor
Sidney Ornelas
1 Course
Expert in Marketing, Innovation, and Digital Consumer Behavior
Sidney Ornelas is a Tec de Monterrey research professor with 15+ years' experience in marketing, innovation, and omnichannel strategy.
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Frequently asked questions
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