Digital Commerce: Reinventing Business Models
This course is part of Marketing digital y customer engagement.
This comprehensive course delves into the rapidly evolving world of digital commerce and business model innovation. Over four weeks, you'll analyze various business perspectives and discover how companies are leveraging technology to meet changing customer expectations. You'll explore global business models and understand the impact of new technologies on commercial operations, examine agile project management techniques versus traditional waterfall methods, and learn how to apply each approach effectively. The course covers growth hacking strategies through practical examples, teaching you how to reduce steps needed to generate market growth. You'll also discover why branding remains the backbone of any digital strategy, learn how to adapt traditional techniques to the digital realm, analyze the importance of customer engagement through satisfaction metrics, and evaluate effective digital campaigns across various online platforms to capitalize on market demand. Perfect for professionals seeking to understand how digitalization is reshaping business landscapes and customer interactions.
Instructors:
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What you'll learn
Analyze different perspectives on how businesses reach customers and innovate to meet new customer needs
Learn about Agile methodology in marketing strategy development and best practices for reducing steps to generate market growth
Understand the importance of building a customer-oriented organization
Compare the effectiveness of digital campaigns across various technological platforms
Explore how digital trends create challenges and opportunities for entrepreneurs
Discover why branding remains the backbone of any digital strategy
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
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There are 4 modules in this course
This course explores digital commerce and business model innovation through four comprehensive modules. You'll begin by analyzing global business models and the impact of technological advancements on commercial operations, understanding how digital trends create new challenges and opportunities for entrepreneurs. Next, you'll compare traditional waterfall project management with agile development methodologies, learning when and how to leverage each approach effectively. The course then covers growth hacking concepts through practical examples, teaching strategies to reduce steps needed for market growth. Finally, you'll explore digital branding as a core component of digital strategy, customer engagement through satisfaction metrics, and techniques for evaluating effective digital campaigns across various online platforms to maximize market opportunities.
Modelos de negocio globales por crecimiento tecnológico
Module 1
El impacto de metodología Agile y Growth Hacking en los negocios
Module 2
Branding digital y compromiso del cliente
Module 3
Desarrollar una presencia comercial digital eficaz
Module 4
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Marketing digital y customer engagement
Payment options
Financial Aid
Instructor
4 Courses
Global Marketing Executive and Business Professor at EGADE Business School
Fernando Daniel Sierra Saavedra combines academic expertise with international business experience as a Professor at EGADE Business School, Tecnológico de Monterrey. He holds an Industrial Engineering degree and MBA in Finance from Universidad Autónoma de Nuevo León, complemented by a Master's in Marketing with a concentration in Brand Management from EGADE Business School. Currently serving as Global Marketing Projects Manager at Sumitomo Heavy Industries in Tokyo, Japan, he brings two decades of leadership experience from roles at prestigious organizations including Laureate International Universities, Tecnológico de Monterrey, and Ternium. His unique blend of academic knowledge and practical experience in global marketing enriches his teaching at EGADE Business School
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