Design and Innovation of Business Models

This course explores the fundamentals of business model design and innovation through a disciplined approach to opportunity identification and resource alignment. Students will strengthen intuition and visual thinking skills while applying quantitative methods from finance and economics. The four-pillar curriculum includes observation for discovering business patterns, organizing complexity through visual thinking and system design, exploring white space opportunities, and effective storytelling. The course teaches students to distinguish business model elements, identify key patterns using the Business Model Canvas, explain blank space concepts for opportunity identification, and develop models that consider social wellbeing. It also emphasizes technology as a strategy for audience connection and teaches problem-solving through proper question formulation. The curriculum spans four weeks with topics covering business model concepts, strategy and innovation integration, development methodologies, and different business model types.