Design and innovation of business model
Master the art of business model design through visual thinking, pattern recognition, and strategic innovation methodologies.
Master the art of business model design through visual thinking, pattern recognition, and strategic innovation methodologies.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Innovation and entrepreneurship Specialization program. You can audit this specific course for free to explore the content.
Instructors:
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What you'll learn
Apply visual thinking for business model analysis
Identify key business patterns and opportunities
Develop innovative business models
Implement effective storytelling techniques
Organize complex business systems visually
Skills you'll gain
This course includes:
0.9 Hours PreRecorded video
17 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course explores business model design and innovation through four key pillars: observation for pattern discovery, organizing complexity through visual thinking, identifying white space opportunities, and effective storytelling. Students learn to analyze business patterns, implement design thinking methodologies, and develop innovative business models using various frameworks and tools.
Topic 1. Introduction, Concept, and History of Business Models
Module 1 · 7 Hours to complete
Topic 2. Strategy, innovation and organizational development as an integral part in the definition and design of business models
Module 2 · 5 Hours to complete
Topic 3. Methodologies to Develop Your Business Model
Module 3 · 7 Hours to complete
Topic 4. Different types of Business Models
Module 4 · 7 Hours to complete
Fee Structure
Instructor
Expert in Entrepreneurship and Business Innovation
Luis Antonio Márquez Heine is a seasoned expert in entrepreneurship, business innovation, and private equity, with an extensive academic and professional background. He holds a law degree from UNAM, a certification in Innovation from the University of Salamanca, and a Master's degree in Public Administration from Harvard University. With over a decade of experience in managing private equity funds such as Bricapital and Plataforma Hotelera México, Márquez also played a pivotal role in developing the Mexican Private Equity Association (AMEXCAP) in 2014. He has mentored entrepreneurs through accelerators like MassChallenge and New Ventures, participated in investment committees, and served on various boards, including Hoteles Misión and Serfimex. Passionate about fostering entrepreneurial thinking, Márquez hosts Escala, cazadores de ideas, a program on Radio Mexiquense, and teaches courses in business model innovation, entrepreneurial mindset, and family business entrepreneurship. His work combines deep expertise in investment, business strategy, and mentoring, making him a key figure in Mexico's entrepreneurial ecosystem.
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