Design and innovation of business model

Luis Antonio Márquez Heine is a seasoned expert in entrepreneurship, business innovation, and private equity, with an extensive academic and professional background. He holds a law degree from UNAM, a certification in Innovation from the University of Salamanca, and a Master's degree in Public Administration from Harvard University. With over a decade of experience in managing private equity funds such as Bricapital and Plataforma Hotelera México, Márquez also played a pivotal role in developing the Mexican Private Equity Association (AMEXCAP) in 2014. He has mentored entrepreneurs through accelerators like MassChallenge and New Ventures, participated in investment committees, and served on various boards, including Hoteles Misión and Serfimex. Passionate about fostering entrepreneurial thinking, Márquez hosts Escala, cazadores de ideas, a program on Radio Mexiquense, and teaches courses in business model innovation, entrepreneurial mindset, and family business entrepreneurship. His work combines deep expertise in investment, business strategy, and mentoring, making him a key figure in Mexico's entrepreneurial ecosystem.