The Economics of Agro-Food Value Chains

Carlo Russo serves as an Associate Professor of Agricultural Economics at the University of Cassino and Southern Lazio, bringing extensive expertise in agrifood markets and agricultural policy. His academic credentials include a Master's degree from Michigan State University (2000) and a PhD from the University of California, Davis (2008). His research focuses on market power dynamics, agricultural support policies, and consumer behavior in agrifood markets. At TUM, he contributes to "The Economics of Agro-Food Value Chains" course, sharing expertise gained from both academic research and practical experience with cooperative associations. His publication record includes influential works on market power in agrifood markets, agricultural support policies, and consumer attitudes toward food innovation. His teaching methodology combines theoretical frameworks with practical applications, helping students understand complex economic relationships in agricultural markets. His research has been widely cited, particularly his work on market power and bargaining in agrifood markets, which has received over 105 citations.

Dr. Chengguang Li serves as Professor of Strategic Management at the TUM School of Management, TUM Campus Heilbronn, where he holds the Chair of Strategic Management. His academic credentials include degrees in industrial engineering from the Technical University of Berlin, a Master of Science from Nanyang Technological University in Singapore, and a Master of Engineering from MIT. His research focuses on multinational enterprises, small and medium-sized enterprises, and family firms, with particular emphasis on global strategy, firm reputation, and sustainability. His work has been published in prestigious journals including the Strategic Management Journal, Journal of International Business Studies, and Journal of Management. Before entering academia, he gained practical experience as a consultant at Boston Consulting Group and Roland Berger in Berlin, Dubai, and Munich. He currently serves on the editorial boards of several leading journals and is the initiator and host of the CEO Leadership Series at TUM Campus Heilbronn. His excellence in teaching and research has been recognized through multiple awards, including Professor of the Year 2022 (3rd place) by UNICUM under the patronage of federal ministries BMBF and BMWK

Dr. Hannes Lang serves as a Research Associate at TUM's Chair for Governance in International Agribusiness, bringing specialized expertise in ecological economics and environmental valuation. His academic journey culminated in a Ph.D. in Ecological Economics from Rensselaer Polytechnic Institute, where he studied under the mentorship of Professor John Gowdy. His professional experience includes significant consulting work for the United Nations Environment Programme (UNEP), where he evaluated the economic, cultural, and ecosystem values of the Sudd wetlands in South Sudan. At TUM, his research focuses on the intersection of ecological economics and international agribusiness, examining how agricultural systems can balance economic efficiency with environmental sustainability. His teaching methodology combines theoretical frameworks with practical applications in environmental valuation and agricultural economics. His expertise spans ecological economics, ecosystem services valuation, and sustainable agricultural practices, contributing to the understanding of how economic systems interact with natural ecosystems.

Professor Luisa Menapace holds the Chair of Governance in International Agribusiness at Technical University of Munich, bringing extensive expertise in agricultural economics and market structures. Her academic credentials include a Laurea in Agricultural Sciences from the University of Padua, a Master's in Agribusiness from Sacred Heart Catholic University, and a Ph.D. in Economics from Iowa State University. Her research portfolio focuses on market structures, product differentiation, and consumer behavior in agribusiness, with particular emphasis on sustainability and competition policy. At TUM, she teaches "The Economics of Agro-Food Value Chains," incorporating insights from experimental and behavioral economics. Her work has been published in prestigious journals including the American Journal of Agricultural Economics and European Review of Agricultural Economics. Her professional journey includes positions as a Marie Curie Postdoctoral Researcher at the University of Trento and assistant professor at the University of Bonn before joining TUM in 2013. Her research methodology combines theoretical frameworks with empirical analysis, particularly focusing on consumer decision-making and risk perception in agricultural markets.