Master Digital Communication: Online Engagement Skills
Learn effective digital communication strategies across platforms, from email and social media to webinars, with practical tools for engaging audiences online.
Learn effective digital communication strategies across platforms, from email and social media to webinars, with practical tools for engaging audiences online.
This comprehensive course equips learners with essential skills for effective digital communication in the modern age. Through four focused modules, participants master key aspects of online engagement, from professional email etiquette to social media strategy and content creation. The curriculum covers practical techniques for crafting compelling content, managing digital presence, and utilizing analytics tools to measure success. Designed for digital marketers, social media managers, and business professionals, this course combines theoretical knowledge with hands-on practice. Students learn to develop comprehensive communication plans, create engaging content across platforms, and navigate crisis communication effectively. Special emphasis is placed on ethical considerations and emerging trends in digital communication.
Instructors:
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What you'll learn
Identify and leverage key digital communication platforms
Implement effective content strategies for different digital mediums
Develop professional email and webinar presentation skills
Create engaging social media content and community strategies
Manage digital crisis communication effectively
Analyze communication campaign performance using analytics
Skills you'll gain
This course includes:
244 Minutes PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course provides essential training in modern digital communication strategies and techniques. The curriculum spans four key modules covering fundamental concepts, various communication formats, content creation, and future trends. Students learn to craft effective messages across different digital platforms, develop engaging content strategies, and manage online presence professionally. The course emphasizes practical applications through hands-on assignments and real-world case studies, preparing participants to excel in digital communication roles.
Introduction to Digital Communication
Module 1 · 1 Hours to complete
Communication Through Different Formats
Module 2 · 1 Hours to complete
Content is the King, How to Create it?
Module 3 · 1 Hours to complete
Future of Digital Communication
Module 4 · 1 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructor
Digital Marketing Strategist and Entrepreneurship Expert
João Freitas combines academic excellence with extensive practical experience in strategy, entrepreneurship, and digital marketing. His credentials include a Bachelor's degree in Economics and a Master's degree in Management with specialization in Strategy and Entrepreneurship. Currently serving as Director of Partnerships & Growth at a leading hospitality software provider and Entrepreneur in Residence at Startup Braga, he actively mentors emerging entrepreneurs. His role as Academic Director for an Executive Master program in AI and Digital Transformation in Tourism demonstrates his commitment to educational innovation. As Chief Marketing Officer at ITBase, he leads digital marketing initiatives and brand development strategies. His teaching portfolio at Starweaver includes comprehensive courses in Digital Marketing Trends, Hotel Digital Marketing, Target Audience Identification, and Digital Communication. His experience with organizations like Turismo de Portugal and Startup Lisboa enriches his practical approach to teaching. Through his co-founding of U.DREAM Braga and role as Director of External Relations at YME, he maintains active engagement in social impact projects. His teaching methodology combines theoretical knowledge with practical business applications, helping professionals develop effective digital marketing and entrepreneurial skills.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.