Master Customer Relationship Management Essentials
Acquire knowledge in customer relationship management, with analytical approaches and retention strategies designed to strengthen business-client connections.
Acquire knowledge in customer relationship management, with analytical approaches and retention strategies designed to strengthen business-client connections.
This comprehensive course explores all aspects of Customer Relationship Management (CRM), from fundamental principles to advanced implementation strategies. Designed for professionals across sales, marketing, and customer service roles, the course provides practical insights into data-driven decision-making, customer segmentation, and loyalty program development. Through three progressive stages, students learn to create customer-centric strategies, leverage CRM technologies, and implement effective customer service solutions. The curriculum combines theoretical knowledge with real-world applications, preparing learners to drive business growth through improved customer relationships.
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What you'll learn
Assess the changing landscape of CRM and identify key trends
Create customer-focused plans that enhance satisfaction
Leverage data for valuable customer insights
Implement effective customer segmentation strategies
Design and manage customer loyalty programs
Optimize sales processes through CRM principles
Skills you'll gain
This course includes:
103 Minutes PreRecorded video
9 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 2 modules in this course
This comprehensive CRM course is designed to equip learners with practical skills in customer relationship management. The curriculum covers essential aspects including data-driven strategy development, customer segmentation, loyalty program design, and CRM technology implementation. Students learn to create customer-centric approaches, leverage data for decision-making, and implement effective customer service strategies. The course emphasizes practical applications through real-world examples and case studies, ensuring learners can apply CRM principles effectively in their professional roles.
Foundations of Customer Relationship Management
Module 1 · 51 Minutes to complete
Advanced CRM Strategies and Implementation
Module 2 · 68 Minutes to complete
Fee Structure
Payment options
Financial Aid
Instructors
Strategic Business Leader and Sports Industry Expert
Julian Jenkins brings 20 years of industry-leading international experience as a CEO, Commercial Director, and consultant in the sports industry. His expertise spans building organizational cultures, leadership development, change management, digital transformation, and strategic planning. At Starweaver, he delivers comprehensive courses including Customer Relationship Management, which has attracted over 12,830 students and maintains a 4.7/5 instructor rating. His course portfolio also includes Introduction to Merchandising and Personal Productivity, Time Management and Prioritization. His teaching methodology emphasizes practical application of business principles, helping professionals develop effective leadership and management skills. His experience in the sports industry provides unique insights into building high-performance cultures and implementing successful digital transformation strategies. His approach combines strategic thinking with practical implementation, focusing on empowering professionals to drive organizational change and enhance business performance through effective leadership practices.
Global Leaders in Professional & Technology Education
For decades, we at Starweaver have partnered with hundreds of the world’s leading organizations and reached millions of learners, delivering unparalleled professional education. Our global team of over 750 practitioners, instructional designers, producers, program managers and creative experts from six continents brings real-world experience and academic rigor to every program, ensuring learners build skills that are hands-on and practical while founded in intellectual and academic rigor. With unmatched expertise and a dynamic ability to inspire, our team is committed to shaping the future of work and equipping learners to thrive in today’s rapidly changing business and technology ecosystem.
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Frequently asked questions
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