Hotel Service Innovation: Design & Implementation
Elevate hospitality through innovative service design, implementing guest-focused solutions and strategic frameworks to deliver remarkable hotel experiences.
Elevate hospitality through innovative service design, implementing guest-focused solutions and strategic frameworks to deliver remarkable hotel experiences.
This comprehensive course explores the art and science of designing innovative services in the hotel industry. Through a practical, hands-on approach, learners master design thinking methodologies and customer-centric service development. The program covers essential aspects from identifying customer needs and pain points to implementing and evaluating service innovations. Participants learn to create service blueprints, map customer journeys, and develop prototypes while considering feasibility and market demands. The course emphasizes real-world applications through case studies and provides strategies for fostering innovation within organizations. Designed for hospitality professionals and entrepreneurs, it requires no prior service design experience, making it accessible to anyone interested in elevating guest experiences and driving organizational success.
3.4
(14 ratings)
1,666 already enrolled
Instructors:
Starweaver
English
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What you'll learn
Define fundamentals of hotel digital marketing and social media
Identify key platforms relevant to hotel industry
Develop effective online presence and brand identity
Analyze and measure marketing campaign success
Master social media content creation strategies
Implement SEO techniques for better visibility
Skills you'll gain
This course includes:
328 Minutes PreRecorded video
4 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This course provides a comprehensive introduction to digital marketing and social media strategies for the hotel industry. The curriculum covers fundamental aspects including website optimization, SEO, social media marketing, and online reputation management. Through practical modules, participants learn to create effective digital marketing campaigns, manage online presence, and measure performance using analytics. Special emphasis is placed on content creation, storytelling, and leveraging various social media platforms to enhance hotel visibility and engagement.
Foundations of Service Innovation
Module 1 · 2 Hours to complete
Designing Customer-Centric Services
Module 2 · 2 Hours to complete
Strategies for Service Innovation
Module 3 · 1 Hours to complete
Real-Life Examples and Best Practices
Module 4 · 1 Hours to complete
Fee Structure
Payment options
Financial Aid
Instructors
Hospitality Certified Trainer, Professor and Consultant
Marta Sotto-Mayor is a Certified Trainer, Professor, and Hospitality Consultant, passionate about delivering outstanding service excellence and talent development results.
Starweaver
4.6 rating
80 Reviews
8,43,680 Students
448 Courses
Global Leaders in Professional & Technology Education
For decades, we at Starweaver have partnered with hundreds of the world’s leading organizations and reached millions of learners, delivering unparalleled professional education. Our global team of over 750 practitioners, instructional designers, producers, program managers and creative experts from six continents brings real-world experience and academic rigor to every program, ensuring learners build skills that are hands-on and practical while founded in intellectual and academic rigor. With unmatched expertise and a dynamic ability to inspire, our team is committed to shaping the future of work and equipping learners to thrive in today’s rapidly changing business and technology ecosystem.
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Frequently asked questions
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