Behavioral Marketing
Master digital marketing with customer behavior analysis. Learn personalization, buyer personas, and the RACE framework to enhance engagement and ROI.
Master digital marketing with customer behavior analysis. Learn personalization, buyer personas, and the RACE framework to enhance engagement and ROI.
This comprehensive course introduces behavioral marketing principles and strategies to help you attract, engage, and convert customers in today's digital landscape. You'll learn how different types of behavioral marketing work, including personalization techniques and analytics that drive effective digital campaigns. The course covers essential skills for creating detailed buyer personas, setting strategic marketing goals, and evaluating existing digital channels and assets to build a cohesive marketing strategy. You'll master the RACE Framework (Reach, Act, Convert, Engage) to enhance customer engagement, drive conversions, and improve ROI. The curriculum also includes Customer Lifecycle Management techniques to improve retention and maximize customer lifetime value. With special attention to post-pandemic marketing strategies, you'll learn to adapt your approach to current consumer behaviors and market conditions. Throughout the course, you'll engage with hands-on activities and real-world examples guided by industry experts, preparing you for entry-level positions in digital marketing and e-commerce.
Instructors:
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What you'll learn
Understand behavioral marketing types, personalization techniques, and analytics
Build comprehensive digital marketing strategies for business growth
Create effective buyer personas and set strategic marketing goals
Apply the RACE Framework to enhance customer engagement and ROI
Master Customer Lifecycle Management to improve retention and lifetime value
Implement post-pandemic marketing strategies adapted to current consumer behaviors
Skills you'll gain
This course includes:
1.65 Hours PreRecorded video
8 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 2 modules in this course
This two-module course provides a comprehensive introduction to behavioral marketing and digital strategy development. In the first module, students learn the fundamentals of behavioral marketing, including data collection, audience segmentation, and personalization techniques across various channels such as email, social media, and Google ads. The course explores the development of comprehensive digital marketing strategies, including creating buyer personas, setting goals, and evaluating digital channels. Students master the RACE framework to enhance customer engagement and drive conversions, alongside Customer Lifecycle Management techniques to improve retention and maximize customer lifetime value. The second module focuses on practical application through projects and assessments, allowing students to demonstrate their understanding of behavioral marketing concepts in real-world scenarios.
Behavioral Marketing
Module 1 · 3 Hours to complete
Assessment and Project for Behavioral Marketing
Module 2 · 4 Hours to complete
Fee Structure
Instructor
Instructor at Simplilearn
Simplilearn instructors are industry professionals with expertise in their respective domains, ranging from AI and machine learning to digital marketing, programming, and more. They are responsible for delivering high-quality, interactive training sessions through live classes and self-paced learning modules. Simplilearn emphasizes practical, hands-on learning, enabling instructors to guide learners in completing projects and mastering real-world applications. These instructors often hold advanced certifications and have years of experience in their fields. They are selected for their ability to teach complex concepts effectively and engage with a global audience. Simplilearn instructors also collaborate with universities and industry leaders to ensure the curriculum meets professional standards and prepares learners for career advancement.
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Frequently asked questions
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