Completion

CERTIFICATE

Behavioral Marketing

Master digital marketing with customer behavior analysis. Learn personalization, buyer personas, and the RACE framework to enhance engagement and ROI.

Course Cost

Free course

Beginner

Skill Level

7 Hours

Self-paced lessons

This comprehensive course introduces behavioral marketing principles and strategies to help you attract, engage, and convert customers in today's digital landscape. You'll learn how different types of behavioral marketing work, including personalization techniques and analytics that drive effective digital campaigns. The course covers essential skills for creating detailed buyer personas, setting strategic marketing goals, and evaluating existing digital channels and assets to build a cohesive marketing strategy. You'll master the RACE Framework (Reach, Act, Convert, Engage) to enhance customer engagement, drive conversions, and improve ROI. The curriculum also includes Customer Lifecycle Management techniques to improve retention and maximize customer lifetime value. With special attention to post-pandemic marketing strategies, you'll learn to adapt your approach to current consumer behaviors and market conditions. Throughout the course, you'll engage with hands-on activities and real-world examples guided by industry experts, preparing you for entry-level positions in digital marketing and e-commerce.

Priyanka Mehta

English

Priyanka Mehta

What you'll learn

Understand behavioral marketing types, personalization techniques, and analytics

Build comprehensive digital marketing strategies for business growth

Create effective buyer personas and set strategic marketing goals

Apply the RACE Framework to enhance customer engagement and ROI

Master Customer Lifecycle Management to improve retention and lifetime value

Implement post-pandemic marketing strategies adapted to current consumer behaviors

Skills you'll gain

Behavioral Marketing

Digital Strategy

Customer Lifecycle Management

RACE Framework

Audience Segmentation

Personalization

Data Analytics

Conversion Optimization

Social Media Marketing

Email Marketing

This course includes:

1.65 Hours PreRecorded video

8 assignments

Access on Mobile, Tablet, Desktop

FullTime access

Shareable certificate

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Get a Completion Certificate

Share your certificate with prospective employers and your professional network on LinkedIn.

CREATED BY

PROVIDED BY

Top companies offer this course to their employees

Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.

There are 2 modules in this course

This two-module course provides a comprehensive introduction to behavioral marketing and digital strategy development. In the first module, students learn the fundamentals of behavioral marketing, including data collection, audience segmentation, and personalization techniques across various channels such as email, social media, and Google ads. The course explores the development of comprehensive digital marketing strategies, including creating buyer personas, setting goals, and evaluating digital channels. Students master the RACE framework to enhance customer engagement and drive conversions, alongside Customer Lifecycle Management techniques to improve retention and maximize customer lifetime value. The second module focuses on practical application through projects and assessments, allowing students to demonstrate their understanding of behavioral marketing concepts in real-world scenarios.

Behavioral Marketing

Module 1 · 3 Hours to complete

This two-module Social Media Marketing course prepares you for entry-level digital marketing and e-commerce roles. You'll learn to attract and engage customers through various digital channels and drive transactions. Guided by industry experts, you'll engage in hands-on activities and real-world examples that simulate common digital marketing tasks, building practical skills. Completing these modules equips you to apply for entry-level jobs in digital marketing and e-commerce.

Skills you'll gain

Behavioral marketing

Digital marketing strategy

Customer segmentation

RACE framework

Customer lifecycle management

Post-pandemic marketing

This course includes:

58 Videos

6 Quizzes

6 Reading Materials

Assessment and Project for Behavioral Marketing

Module 2 · 4 Hours to complete

Skills you'll gain

Project implementation

Assessment completion

Marketing strategy application

This course includes:

2 Assignments

1 Reading Materials

Fee Structure

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Faculties

These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.

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Students

Courses

Priyanka Mehta

Priyanka Mehta teaches the "Advanced GenAI Tools Course" and multiple other technology and digital skills programs at Simplilearn. Her courses help learners master hands-on use of top GenAI platforms like Gemini, Claude, Descript, and Sora, as well as automation tools such as Zapier and productivity platforms including Otter.ai and Miro. Priyanka’s practical approach shows professionals and teams how to automate workflows, drive innovation, and leverage generative AI for business transformation across industries.

Beginner

Skill Level

7 Hours

Self-paced lessons

Course Cost

Free course

Completion

CERTIFICATE

Frequently asked Questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.

What are the steps in customer-centric marketing?

Customer-centric marketing involves understanding your customers' needs and preferences, segmenting your audience, personalizing your marketing efforts, and continually gathering feedback to improve. Key steps include conducting customer research, creating detailed buyer personas, implementing personalized marketing strategies, and using analytics to refine your approach for better customer satisfaction.

How to grow brand advocacy on social media?

To grow brand advocacy on social media, engage your audience with high-quality, relevant content, encourage user-generated content, and interact with your followers regularly. Building strong relationships through personalized responses, running social media contests, and offering incentives for sharing your brand can also enhance advocacy. Leveraging influencers and brand ambassadors can further amplify your reach and credibility.

What is an example of a customer-centric marketing strategy?

What are the benefits of social media in advocacy?

Social media offers numerous benefits for brand advocacy, including increased visibility and reach, direct communication with customers, and the ability to build a community around your brand. It facilitates the sharing of user-generated content and positive reviews, which can enhance credibility and trust. Additionally, social media platforms provide valuable insights into customer sentiment and behavior, allowing for more targeted and effective advocacy efforts.