Behavioral Marketing
Master digital marketing with customer behavior analysis. Learn personalization, buyer personas, and the RACE framework to enhance engagement and ROI.
Master digital marketing with customer behavior analysis. Learn personalization, buyer personas, and the RACE framework to enhance engagement and ROI.
This comprehensive course introduces behavioral marketing principles and strategies to help you attract, engage, and convert customers in today's digital landscape. You'll learn how different types of behavioral marketing work, including personalization techniques and analytics that drive effective digital campaigns. The course covers essential skills for creating detailed buyer personas, setting strategic marketing goals, and evaluating existing digital channels and assets to build a cohesive marketing strategy. You'll master the RACE Framework (Reach, Act, Convert, Engage) to enhance customer engagement, drive conversions, and improve ROI. The curriculum also includes Customer Lifecycle Management techniques to improve retention and maximize customer lifetime value. With special attention to post-pandemic marketing strategies, you'll learn to adapt your approach to current consumer behaviors and market conditions. Throughout the course, you'll engage with hands-on activities and real-world examples guided by industry experts, preparing you for entry-level positions in digital marketing and e-commerce.
Instructors:
Priyanka Mehta
English
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What you'll learn
Understand behavioral marketing types, personalization techniques, and analytics
Build comprehensive digital marketing strategies for business growth
Create effective buyer personas and set strategic marketing goals
Apply the RACE Framework to enhance customer engagement and ROI
Master Customer Lifecycle Management to improve retention and lifetime value
Implement post-pandemic marketing strategies adapted to current consumer behaviors
Skills you'll gain
This course includes:
1.65 Hours PreRecorded video
8 assignments
Access on Mobile, Tablet, Desktop
FullTime access
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There are 2 modules in this course
This two-module course provides a comprehensive introduction to behavioral marketing and digital strategy development. In the first module, students learn the fundamentals of behavioral marketing, including data collection, audience segmentation, and personalization techniques across various channels such as email, social media, and Google ads. The course explores the development of comprehensive digital marketing strategies, including creating buyer personas, setting goals, and evaluating digital channels. Students master the RACE framework to enhance customer engagement and drive conversions, alongside Customer Lifecycle Management techniques to improve retention and maximize customer lifetime value. The second module focuses on practical application through projects and assessments, allowing students to demonstrate their understanding of behavioral marketing concepts in real-world scenarios.
Behavioral Marketing
Module 1 · 3 Hours to complete
Assessment and Project for Behavioral Marketing
Module 2 · 4 Hours to complete
Fee Structure
Instructor
Priyanka Mehta
37,661 Students
68 Courses
GenAI & Digital Skills Instructor
Priyanka Mehta teaches the "Advanced GenAI Tools Course" and multiple other technology and digital skills programs at Simplilearn. Her courses help learners master hands-on use of top GenAI platforms like Gemini, Claude, Descript, and Sora, as well as automation tools such as Zapier and productivity platforms including Otter.ai and Miro. Priyanka’s practical approach shows professionals and teams how to automate workflows, drive innovation, and leverage generative AI for business transformation across industries.
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Frequently asked questions
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