Thinking & Acting like an Entrepreneur
This course is part of Managing Disruptive Tech & Innovation.
This intermediate-level course teaches how to develop and implement entrepreneurial thinking in both startup and corporate environments. Students learn the complete entrepreneurial process, from idea generation to business execution. The curriculum covers key topics including identifying business opportunities, dealing with uncertainty, building effective teams, understanding customer needs, and avoiding common entrepreneurial pitfalls. Through real-life examples, homework exercises, tutorials, and case studies, students gain practical experience in turning ideas into viable businesses. Part of the Managing Technology & Innovation MicroMasters program, this course prepares participants for roles in Business Development, Strategy, and General Management.
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What you'll learn
Discover and evaluate viable business ideas through entrepreneurial methods
Develop distinct entrepreneurial thinking patterns and decision-making skills
Master essential skills for launching and managing new ventures
Understand customer needs and market dynamics in business development
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, Exams
Access on Mobile, Tablet, Desktop
Limited Access access
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Module Description
The course provides comprehensive coverage of entrepreneurial thinking and action. Beginning with fundamental concepts of entrepreneurship, it explores how successful entrepreneurs discover and evaluate business ideas. Students learn to distinguish between entrepreneurial and managerial mindsets, develop essential startup skills, and understand customer-centric business development. The curriculum emphasizes practical application through case studies, focusing on real-world challenges and solutions in both startup and corporate contexts.
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Managing Disruptive Tech & Innovation
Instructor
10 Courses
A Distinguished Academic and Entrepreneurial Pioneer
Prof. Dr. Malte Brettel stands as a prominent figure in academia and entrepreneurship, serving as a professor of Innovation Management and Entrepreneurship at RWTH Aachen University while simultaneously holding the position of adjunct professor at WHU (Otto-Beisheim-School of Management, Germany), where he leads the Chair of Business Administration for Engineers and Natural Scientists. His extensive academic contributions span across entrepreneurial finance, innovation management, and entrepreneurial marketing, with his research finding its way into prestigious publications including the Strategic Management Journal, Journal of Product Innovation Management, Journal of Business Venturing, and Marketing Letters. Beyond the academic realm, Prof. Brettel has demonstrated his practical expertise through co-founding multiple companies, taking on managing director roles, and actively participating as a business angel, effectively bridging the gap between theoretical knowledge and real-world business application.
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Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.