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Customer-Centric Innovation

Master the art of innovation by understanding customer needs and creating successful business ideas in this comprehensive course.

Master the art of innovation by understanding customer needs and creating successful business ideas in this comprehensive course.

Discover how to drive innovation through customer-centric approaches in this comprehensive course. Learn key methods for generating innovative business ideas by understanding customer needs. Master structured approaches to the "fuzzy" frontend of innovation, from opportunity recognition to concept validation. The course covers trend analysis, market insights, co-creation, and evaluation methods, enhanced by real-life case studies and practical exercises. Perfect for product managers, engineers, and innovation professionals seeking to improve their ability to create customer-focused solutions.

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Customer-Centric Innovation

This course includes

6 Weeks

Of Self-paced video lessons

Intermediate Level

Completion Certificate

awarded on course completion

20,700

Audit For Free

What you'll learn

  • Learn to structure and manage successful innovation processes from ideation to validation

  • Master techniques for understanding and analyzing customer needs and market trends

  • Develop skills in co-creation and customer engagement for innovative concept development

  • Gain practical experience in concept testing and rapid experimentation methods

Skills you'll gain

Innovation Management
Customer-Centric Design
Product Development
Market Research
Trend Analysis
Concept Testing
Business Strategy
Co-Creation
Frontend Innovation
Customer Insights

This course includes:

PreRecorded video

Graded assignments, Exams

Access on Mobile, Tablet, Desktop

Limited Access access

Shareable certificate

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Module Description

This comprehensive course focuses on customer-centric innovation management. Students learn to structure innovation processes, manage the frontend of innovation, and develop customer-focused business ideas. The curriculum covers trend analysis, opportunity recognition, market insights, and concept testing. Through practical exercises and real-life case studies, participants develop skills in co-creation, customer need identification, and concept validation. The course emphasizes practical application of innovation management principles, making it valuable for product managers, engineers, and innovation professionals.

Fee Structure

Instructor

A Pioneering Authority in Technology and Innovation Management

Prof. Dr. Frank T. Piller, born in 1969, has established himself as a distinguished leader at RWTH Aachen University, where he serves as Professor of Technology and Innovation Management since 2007 and heads the Technology and Innovation Management Group. His academic journey began at the University of Würzburg, where he earned his PhD in Operations Management in 1999, followed by his Habilitation in Innovation and Value Co-Creation at TUM Business School. Before joining RWTH Aachen, he gained valuable experience at MIT Sloan School of Management (2004-2007) and as an assistant professor at TUM Business School (1999-2004). His research excellence has garnered over 25,000 citations and an h-score of 73, establishing his group at RWTH as one of the world's leading research centers for open and distributed innovation ecosystems. His current work focuses on disruptive business model innovations, AI-augmented innovation management, and digital transformation, particularly in Industry 4.0. His teaching excellence has been recognized with RWTH Teaching Awards in 2010 and 2015, and he has contributed significantly to executive education through workshops for DAX30 and Fortune 500 companies. As co-founder of the MIT Smart Customization Group and advisor to numerous innovative technology companies, he effectively bridges academic research with practical business applications.

Customer-Centric Innovation

This course includes

6 Weeks

Of Self-paced video lessons

Intermediate Level

Completion Certificate

awarded on course completion

20,700

Audit For Free

Testimonials

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Frequently asked questions

Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.