Master the art of crafting compelling narratives and messages that effectively engage your target audience and drive desired outcomes in professional settings.
Master the art of crafting compelling narratives and messages that effectively engage your target audience and drive desired outcomes in professional settings.
This practical course teaches professionals how to create impactful narratives in various workplace contexts, from emails to presentations. As part of the Communication Skills Professional Certificate program, it covers essential elements of storytelling, message structure, and audience targeting. Students learn to adapt their communication style across different media platforms while maintaining professionalism and clarity. The course emphasizes the importance of cohesive messaging in today's diverse communication landscape.
4.4
(69 ratings)
Instructors:
English
English
What you'll learn
Master the elements of effective storytelling in professional contexts
Craft messages tailored to specific target audiences
Develop appropriate tone and style for different communication platforms
Create impactful written and verbal presentations
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, Exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
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Module Description
This course focuses on developing effective storytelling skills for professional environments. Students learn to craft compelling narratives across various workplace communications, including emails, proposals, presentations, and project kickoffs. The curriculum covers key aspects of professional storytelling such as message structure, point of view, tone, and style. Special emphasis is placed on tailoring communications to specific audiences and choosing the appropriate medium for message delivery.
Fee Structure
Instructor

4 Courses
Emmy Award-Winning Producer and Digital Media Educator
Thomas Dooley serves as a Senior Lecturer in the School of Communication at Rochester Institute of Technology bringing extensive experience as a two-time Emmy award-winning multiplatform producer His expertise spans digital content strategy video production photojournalism and long-form documentary production with a current focus on immersive storytelling in journalism His distinguished career includes producing over 150 short-form segments for PBS television and social media platforms as well as producing filming and editing nationally distributed documentaries including Dialogue In Metal and the Emmy award-winning Music for Life: The Story of New Horizons His professional experience encompasses multiple production roles from videographer to editor to producer taking him across five continents in pursuit of compelling stories His teaching at RIT focuses on sharing his practical industry experience in digital media production and storytelling techniques with students His work continues to influence both traditional and emerging forms of media particularly through his exploration of immersive journalism techniques His combination of industry achievement and educational dedication makes him a valuable asset in preparing the next generation of digital media professionals
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Frequently asked questions
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