Design Thinking: Ideation to Communication

Julie Napieralski serves as a Principal Lecturer in the School of Communication at Rochester Institute of Technology's College of Liberal Arts bringing extensive expertise in advertising and public relations education Her academic background includes a BS from Kent State University and an MS from Syracuse University She plays a key role in developing future communications professionals through her leadership of Technically Speaking RIT's student-managed advertising and public relations agency which provides students with hands-on professional experience while serving real clients Her work with students has led to notable achievements including guiding RIT's team to win the Best Q&A award at the American Advertising Federation National Student Advertising District 2 Competition where they placed fourth overall in their debut appearance Her teaching approach emphasizes practical experience and professional development demonstrated through her supervision of student projects for various clients including RIT's Division of Marketing and Communications Her dedication to combining academic instruction with real-world application has made her an invaluable mentor to students pursuing careers in advertising and public relations