Master user-centered research methods and empathy-driven design thinking to identify business problems and create innovative solutions.
Master user-centered research methods and empathy-driven design thinking to identify business problems and create innovative solutions.
This comprehensive course, part of the Design Thinking MicroMasters program, teaches students how to leverage empathy and user research to uncover business opportunities. Through active listening and observation techniques, participants learn to identify user pain points and needs. The course emphasizes practical research methodologies, stakeholder relationship management, and empathy mapping to develop deeper user understanding. Students explore case studies and learn to translate user insights into actionable business solutions.
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English
English
What you'll learn
Develop proficiency in user research methodologies and empathy-driven design
Master active listening and observation techniques for gathering user insights
Create effective user personas and empathy maps
Translate user research into actionable business opportunities
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, Exams
Access on Mobile, Tablet, Desktop
Limited Access access
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Module Description
This course focuses on the crucial empathy phase of design thinking, teaching students how to understand and define business problems through user-centered research. The curriculum covers active listening techniques, observation methods, and interviewing skills to gain deep user insights. Students learn to document user needs, create empathy maps, and develop user personas. The course emphasizes practical application through case studies and hands-on research activities, preparing students to identify innovation opportunities and develop solutions that truly resonate with users.
Fee Structure
Instructor

6 Courses
Human Factors Expert and Innovation Research Leader
Jennifer Englert PhD brings over 20 years of expertise in user experience human factors and interface design currently serving as a User Experience Researcher at Paychex and adjunct professor at Rochester Institute of Technology Her impressive career spans work with industry giants including Microsoft Apple NASA Kodak Xerox PARC and Conduent Labs where she has contributed to diverse projects ranging from space shuttle mission control to digital packaging and the future of work Her academic credentials include a BA in Psychology from Angelo State University and both MS and PhD in Cognitive Engineering from The Ohio State University where she also served as a Visiting Scholar and Lecturer Her research contributions are extensive including co-authorship of 21 patents and over 40 book chapters and peer-reviewed papers At RIT she teaches master's-level capstone classes in Industrial Engineering and has taught Introduction to Qualitative Policy Analysis in the Public Policy department while also contributing to the Simone Center for Innovation and Entrepreneurship Beyond her professional work she demonstrates her commitment to fostering creativity and innovation through coaching Odyssey of the Mind teams for seven years leading teams to state and world tournaments Her diverse expertise in user experience research business processes healthcare privacy and consumer analytics has established her as a leading voice in human-centered design and technology innovation.
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Frequently asked questions
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