Research Instruments and Research Hypotheses
Master market research methods with focus on questionnaire design, data analysis, and hypothesis testing for effective research.
Master market research methods with focus on questionnaire design, data analysis, and hypothesis testing for effective research.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Market Research Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.9
(15 ratings)
2,633 already enrolled
Instructors:
English
Tiếng Việt
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What you'll learn
Design effective research questionnaires and instruments
Develop reliable measurement scales and tools
Analyze data using statistical approaches
Test hypotheses using appropriate methods
Create professional research reports
Skills you'll gain
This course includes:
1 Hours PreRecorded video
24 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course focuses on the design and development of research instruments for market research. Students learn to develop effective questionnaires, understand scales of measurement, and master research report components. The curriculum covers questionnaire design strategy, question types and wording, measurement validity and reliability, data preparation and analysis using multivariate approaches. Advanced topics include hypothesis testing, parametric and non-parametric tests, and research report structuring.
Week 1 Module 1
Module 1 · 4 Hours to complete
Week 2 Module 2
Module 2 · 4 Hours to complete
Week 3 Module 3
Module 3 · 4 Hours to complete
Week 4 Module 4
Module 4 · 6 Hours to complete
Fee Structure
Instructors
Expert in Entrepreneurship and Innovation
Dr. Athanasia Lampraki is an expert in Entrepreneurship and Innovation, holding a PhD in Strategy and Innovation from the University of Bath, UK. Her research emphasizes the management and economics of science, contributing significantly to the fields of organizational learning, employee mobility, and knowledge transfer. Dr. Lampraki has presented her work at various international conferences, including the prestigious Academy of Management Conference, where scholars gather to discuss contemporary issues in management and organizations.
Expert in SME Internationalization and Entrepreneurship
Dr. Evangelia Katsikea holds a PhD from Cardiff Business School in the UK, with research interests primarily focused on SME internationalization, entrepreneurship, technology management, and firm performance. Her scholarly work has been published in several prestigious international journals, including the Journal of the Academy of Marketing Science, Industrial Marketing Management, and the Journal of Business Research. Dr. Katsikea has also presented her research at various international conferences organized by prominent organizations such as the American Marketing Association and the Academy of International Business.
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4.9 course rating
15 ratings
Frequently asked questions
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