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Research Instruments and Research Hypotheses
This course is part of Market Research Specialization.
Course Cost
Free course
Beginner
Skill Level
18 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Market Research Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
2,633 Enrolled
English
Evangelia Katsikea
What you'll learn
Design effective research questionnaires and instruments
Develop reliable measurement scales and tools
Analyze data using statistical approaches
Test hypotheses using appropriate methods
Create professional research reports
Skills you'll gain
This course includes:
1 Hours PreRecorded video
24 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
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Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
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There are 4 modules in this course
This comprehensive course focuses on the design and development of research instruments for market research. Students learn to develop effective questionnaires, understand scales of measurement, and master research report components. The curriculum covers questionnaire design strategy, question types and wording, measurement validity and reliability, data preparation and analysis using multivariate approaches. Advanced topics include hypothesis testing, parametric and non-parametric tests, and research report structuring.
Week 1 Module 1
Module 1 · 4 Hours to complete
Week 2 Module 2
Module 2 · 4 Hours to complete
Week 3 Module 3
Module 3 · 4 Hours to complete
Week 4 Module 4
Module 4 · 6 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Market Research Specialization
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
27,756
Students
8
Courses
27,756
Students
8
Courses
Evangelia Katsikea
Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.