Introduction to Market Research
Master essential market research methodologies, including comprehensive research design, data analysis techniques, and professional proposal development.
Master essential market research methodologies, including comprehensive research design, data analysis techniques, and professional proposal development.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Market Research Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Understand market research fundamentals and processes
Develop clear research questions and objectives
Learn different research design approaches
Master data preparation and analysis techniques
Create professional research proposals
Skills you'll gain
This course includes:
0.85 Hours PreRecorded video
23 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course introduces the fundamentals of market research, covering the entire research process from problem formulation to final report preparation. Students learn essential concepts including research design, data collection methods, analysis techniques, and ethical considerations in market research. The course emphasizes practical application through hands-on exercises in developing research proposals and analyzing market data.
Week 1
Module 1 · 5 Hours to complete
Week 2
Module 2 · 6 Hours to complete
Week 3
Module 3 · 5 Hours to complete
Week 4
Module 4 · 5 Hours to complete
Fee Structure
Instructors
Expert in Entrepreneurship and Innovation
Dr. Athanasia Lampraki is an expert in Entrepreneurship and Innovation, holding a PhD in Strategy and Innovation from the University of Bath, UK. Her research emphasizes the management and economics of science, contributing significantly to the fields of organizational learning, employee mobility, and knowledge transfer. Dr. Lampraki has presented her work at various international conferences, including the prestigious Academy of Management Conference, where scholars gather to discuss contemporary issues in management and organizations.
Expert in SME Internationalization and Entrepreneurship
Dr. Evangelia Katsikea holds a PhD from Cardiff Business School in the UK, with research interests primarily focused on SME internationalization, entrepreneurship, technology management, and firm performance. Her scholarly work has been published in several prestigious international journals, including the Journal of the Academy of Marketing Science, Industrial Marketing Management, and the Journal of Business Research. Dr. Katsikea has also presented her research at various international conferences organized by prominent organizations such as the American Marketing Association and the Academy of International Business.
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Frequently asked questions
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