Entrepreneurial Marketing
Learn key entrepreneurial marketing concepts for success-develop value propositions, implement digital strategies, and build strong customer relationships.
Learn key entrepreneurial marketing concepts for success-develop value propositions, implement digital strategies, and build strong customer relationships.
This comprehensive course introduces the fundamental concepts of entrepreneurial marketing, focusing on various issues related to this field. Designed for aspiring entrepreneurs and future business leaders, it equips you with the necessary marketing skills to successfully manage your entrepreneurial project in an innovative and effective manner. The course combines theoretical concepts with practical applications, enabling you to handle various situations and scenarios you may encounter when managing your business professionally. You'll gain essential skills and experiences to apply scientific concepts practically in your business field, with opportunities to create innovative entrepreneurial ideas and transform them into successful projects by uncovering the secrets of successful entrepreneurial marketing. Topics covered include marketing and its various elements, marketing mix, customer types, target market concepts, differences between traditional and entrepreneurial marketing, successful entrepreneurial marketing principles, digital marketing strategies, and building strong customer relationships.
Instructors:
الاستاذ الدكتور حاتم الجوهري
Arabic
Arabic
Powered by
What you'll learn
Distinguish between fundamental marketing concepts and entrepreneurial marketing principles Develop a unique value proposition that differentiates your company from competitors Use branding techniques and product positioning to create a strong brand identity Implement entrepreneurial marketing strategies in business ventures Execute relationship management strategies to build strong customer relationships and meet their needs
Skills you'll gain
This course includes:
PreRecorded video
Graded assessments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
Shareable certificate
Closed caption
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
Created by
Provided by
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 5 modules in this course
This comprehensive course covers essential concepts in entrepreneurial marketing, focusing on practical applications for business success. Students will learn to differentiate between traditional and entrepreneurial marketing while developing skills to create unique value propositions that distinguish their businesses from competitors. The curriculum includes digital marketing techniques such as SEO, content marketing, email strategies, and social media promotion. Participants will explore customer relationship management, learning how to identify customer needs, build strong relationships, and encourage loyalty. The course also examines successful entrepreneurial marketing models from companies in the United States, Europe, and the Arab world, providing real-world examples of effective strategies. Throughout the program, students will develop skills to implement targeted marketing campaigns and promotional offers while learning how to leverage various marketing channels for maximum impact.
تمييز المفاهيم والمبادئ الأساسية للتسويق والتسويق الريادي
Module 1
تطوير مفهوم فريد للقيمة يميز الشركة عن المنافسين
Module 2
استخدام تقنيات العلامات التجارية وتحديد مركز المنتج لإنشاء علامة تجارية قوية
Module 3
وضع خطة لتنفيذ استراتيجيات التسويق الريادية في المشاريع التجارية الريادية
Module 4
تنفيذ استراتيجيات إدارة العلاقات لبناء علاقات قوية مع العملاء والحفاظ عليهم واشباع احتياجاتهم
Module 5
Fee Structure
Payment options
Financial Aid
Instructor
الاستاذ الدكتور حاتم الجوهري
2 Courses
أستاذ التسويق، كلية الإدارة والاقتصاد
الاستاذ الدكتور حاتم الجوهري is a marketing professor at Qatar University's College of Business and Economics. He is among the top 2% of researchers globally, according to Stanford University's classification. He holds a Ph.D. from the University of Bradford, UK, and has multiple master's degrees. He is a fellow of several international institutions and a certified marketer. His research interests include e-marketing, e-commerce, entrepreneurship, leadership, Islamic tourism, and small to medium-sized enterprises. He has authored several books and articles and has won awards for his research papers.
Testimonials
Testimonials and success stories are a testament to the quality of this program and its impact on your career and learning journey. Be the first to help others make an informed decision by sharing your review of the course.
Frequently asked questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.