Sales Forecasting: A Commercial Tool
Learn to create and interpret sales forecasts to develop strategies, increase sales, and prepare for market changes in businesses of any size.
Learn to create and interpret sales forecasts to develop strategies, increase sales, and prepare for market changes in businesses of any size.
This introductory course teaches you how to create and interpret sales forecasts without delving deep into complex mathematics. You'll develop the skill to understand when and how to use different forecasting models based on existing approaches, presented in a very practical mathematical way. The course helps you determine when a forecast is reliable and when it isn't, enabling you to create successful reports that facilitate proactive decision-making and identify better opportunities. Designed for entrepreneurs, business owners, sales executives, and professionals with basic Excel knowledge, this course provides practical forecasting tools that can be applied immediately to improve business planning and sales performance.
4.6
(5 ratings)
34,824 already enrolled
Instructors:
Manuel Ignacio Medina Labrador
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What you'll learn
Understand the objectives and approaches of sales forecasting.
Learn how to create effective sales forecasts for different business scenarios.
Develop skills to analyze forecasting results accurately.
Formulate successful conclusions in just a few steps.
Apply forecasting techniques for businesses with different sales patterns.
Use relationship-based forecasting for multiple variables and estimate potential errors.
Skills you'll gain
This course includes:
PreRecorded video
Graded assignments, exams
Access on Mobile, Tablet, Desktop
Limited Access access
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There are 4 modules in this course
This course provides a comprehensive introduction to sales forecasting as an essential commercial tool. Students learn how to create and interpret sales forecasts using practical mathematical approaches without getting lost in complex formulas. The curriculum begins with foundational concepts including definitions, advantages, and key considerations in forecasting, as well as differences between short, medium, and long-term forecasts. Students then explore various forecasting techniques, including the "mirror" technique for new businesses and methods for different sales patterns (consistent period-to-period sales, group-period sales, seasonal variations, and forecasts based on previous predictions). The course progresses to cover relationship-based forecasting for multiple variables, analysis techniques, error estimation, and a seven-step process for presenting successful conclusions. Throughout the course, students work through solved problems and tackle pending challenges in a practical problem bank, developing immediately applicable skills for business planning and sales optimization.
El futuro lo espera, anticípese
Module 1
El pasado no perdona
Module 2
Relaciones que lo son todo
Module 3
Banco de problemas
Module 4
Fee Structure
Payment options
Financial Aid
Instructor
Manuel Ignacio Medina Labrador
Professor of consumer psychology, forecasting, and marketing projects at Pontificia Universidad Javeriana
Professor at the Pontificia Universidad Javeriana, Colombia, specializing in consumer psychology, forecasting, and marketing projects. He holds a degree in industrial engineering and marketing management
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4.6 course rating
5 ratings
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