Platform Thinking: what's beyond Uber?
Master platform business models and discover how digital platforms transform industries. Learn from successful cases like Uber, Airbnb, and Amazon.
Master platform business models and discover how digital platforms transform industries. Learn from successful cases like Uber, Airbnb, and Amazon.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Platform Thinking: Innovation in digital business models era Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Understand the impact of platforms in daily life
Identify main types of platform business models
Analyze the evolution of platforms in business
Apply platform thinking to assess innovation potential
Evaluate successful platform strategies
Skills you'll gain
This course includes:
2.3 Hours PreRecorded video
1 quiz
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This course explores the power of digital platforms and their transformative impact on business and society. Students learn about different platform types, from product platforms to two-sided markets, and understand how companies like Uber and Airbnb have revolutionized traditional industries. The course covers the evolution of platform thinking, examining successful business models and innovation strategies in the digital economy. Through real-world examples and case studies, learners develop skills to identify platform opportunities and understand their potential for business transformation.
Introduction to the course
Module 1 · 14 Minutes to complete
Living the platform revolution
Module 2 · 1 Hours to complete
The history of platforms
Module 3 · 1 Hours to complete
Looking forward
Module 4 · 2 Hours to complete
Fee Structure
Instructors
Innovator in Management and Design at Politecnico di Milano
Daniel Trabucchi is a Senior Assistant Professor at the School of Management, Politecnico di Milano, where he also serves as a senior researcher in the LEADIN’Lab, a hub for leadership, design, and innovation studies. His expertise lies in Innovation Management, with a focus on Platform Thinking, Agile Project Management, and the human aspects of innovation, particularly engagement through the IDeaLs research platform. Additionally, he co-founded Symplatform, a symposium dedicated to digital platforms that encourages constructive dialogue among scholars and practitioners in the field.
Expert in Leadership and Innovation at Politecnico di Milano
Tommaso Buganza is a Full Professor of Leadership & Innovation at the School of Management, Politecnico di Milano. He is also a co-founder of LEADIN’Lab, a laboratory dedicated to leadership, design, and innovation. With a focus on innovation management and project management, he teaches various courses across multiple academic levels, including bachelor's programs, MBAs, and executive education. His expertise lies in the intersection of leadership and innovation, particularly in how organizations can effectively implement change through strategic initiatives.Professor Buganza has been recognized in the Thinkers50 Radar list for 2024 and has authored over 100 scientific articles in prominent journals such as the Journal of Product Innovation Management and Technological Forecasting and Social Change. He co-authored the book "Platform Thinking – Read the past. Write the future," which explores the implications of platform-based business models.
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Frequently asked questions
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