Platform Thinking: exploiting data through platforms
Master data-driven platform strategies and learn to create value from digital data while addressing privacy and ethical considerations.
Master data-driven platform strategies and learn to create value from digital data while addressing privacy and ethical considerations.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Platform Thinking: Innovation in digital business models era Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Understand the role of data in sustainable digital business models
Assess strategies for capturing value from data
Analyze business environments for platform revolution opportunities
Implement data-driven platform thinking approaches
Skills you'll gain
This course includes:
2.13 Hours PreRecorded video
1 quiz
Access on Mobile, Desktop, Tablet
FullTime access
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There are 4 modules in this course
This comprehensive course explores the role of data in digital platforms and modern business models. It covers strategies for exploiting data through platforms, examining how companies use data for personalized advertising, services, and external partnerships. The curriculum addresses ethical considerations, policy implications, and building trustworthy user relationships. Students learn to identify data-driven opportunities, assess value capture strategies, and implement platform thinking in the digital era.
Introduction to the course
Module 1 · 8 Minutes to complete
Strategies to exploit data
Module 2 · 2 Hours to complete
Generating platforms through data
Module 3 · 31 Minutes to complete
Implications of data exploitation
Module 4 · 2 Hours to complete
Fee Structure
Instructors
Innovator in Management and Design at Politecnico di Milano
Daniel Trabucchi is a Senior Assistant Professor at the School of Management, Politecnico di Milano, where he also serves as a senior researcher in the LEADIN’Lab, a hub for leadership, design, and innovation studies. His expertise lies in Innovation Management, with a focus on Platform Thinking, Agile Project Management, and the human aspects of innovation, particularly engagement through the IDeaLs research platform. Additionally, he co-founded Symplatform, a symposium dedicated to digital platforms that encourages constructive dialogue among scholars and practitioners in the field.
Expert in Leadership and Innovation at Politecnico di Milano
Tommaso Buganza is a Full Professor of Leadership & Innovation at the School of Management, Politecnico di Milano. He is also a co-founder of LEADIN’Lab, a laboratory dedicated to leadership, design, and innovation. With a focus on innovation management and project management, he teaches various courses across multiple academic levels, including bachelor's programs, MBAs, and executive education. His expertise lies in the intersection of leadership and innovation, particularly in how organizations can effectively implement change through strategic initiatives.Professor Buganza has been recognized in the Thinkers50 Radar list for 2024 and has authored over 100 scientific articles in prominent journals such as the Journal of Product Innovation Management and Technological Forecasting and Social Change. He co-authored the book "Platform Thinking – Read the past. Write the future," which explores the implications of platform-based business models.
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