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Text Mining for Marketing
Learn text mining techniques and applications for marketing analytics, from customer feedback analysis to brand monitoring and sentiment analysis.
Course Cost
Free course
Beginner
Skill Level
19 Hours
Self-paced lessons
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Machine Learning for Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
English
What you'll learn
Understand text mining applications in marketing
Analyze customer feedback using text mining
Implement sentiment analysis techniques
Develop brand monitoring strategies
Apply text mining for competitive analysis
Skills you'll gain
This course includes:
2.8 Hours PreRecorded video
36 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
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Share your certificate with prospective employers and your professional network on LinkedIn.
CREATED BY
PROVIDED BY
Top companies offer this course to their employees
Top companies provide this course to enhance their employees' skills, ensuring they excel in handling complex projects and drive organizational success.
There are 12 modules in this course
This comprehensive course introduces text mining principles and applications in marketing contexts. Students learn various text mining techniques including sentiment analysis, topic modeling, and named entity recognition. The curriculum covers practical applications such as customer feedback analysis, brand monitoring, and competitive analysis, while addressing challenges in text mining implementation and ethical considerations.
Introduction to Text Mining for Marketing
Module 1 · 2 Hours to complete
Application of Text Mining in Marketing
Module 2 · 2 Hours to complete
Weekly Summative Assessment: Introduction and Application of Text Mining in Marketing
Module 3 · 1 Hours to complete
Text Mining Techniques for Marketing - I
Module 4 · 2 Hours to complete
Text Mining Techniques for Marketing - II
Module 5 · 3 Hours to complete
Weekly Summative Assessment: Text Mining Techniques for Marketing
Module 6 · 1 Hours to complete
Challenges - I
Module 7 · 1 Hours to complete
Challenges - II
Module 8 · 2 Hours to complete
Weekly Summative Assessment: Challenges of Text Mining Techniques
Module 9 · 1 Hours to complete
Future Directions
Module 10 · 1 Hours to complete
Implications
Module 11 · 2 Hours to complete
Weekly Summative Assessment: Future Directions and Implications
Module 12 · 1 Hours to complete
Fee Structure
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Faculties
These are the expert instructors who will be teaching you throughout the course. With a wealth of knowledge and real-world experience, they're here to guide, inspire, and support you every step of the way. Get to know the people who will help you reach your learning goals and make the most of your journey.
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Frequently asked Questions
Below are some of the most commonly asked questions about this course. We aim to provide clear and concise answers to help you better understand the course content, structure, and any other relevant information. If you have any additional questions or if your question is not listed here, please don't hesitate to reach out to our support team for further assistance.