What is Social?
This course is part of Social Media Marketing Specialization.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Social Media Marketing Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
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What you'll learn
Understand current social media trends and developments
Develop effective social media marketing strategies
Build and manage professional social media presence
Create targeted content for specific audiences
Analyze social media data and metrics
Skills you'll gain
This course includes:
2.5 Hours PreRecorded video
4 quizzes, 1 peer review
Access on Mobile, Tablet, Desktop
FullTime access
Shareable certificate
Get a Completion Certificate
Share your certificate with prospective employers and your professional network on LinkedIn.
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There are 4 modules in this course
This comprehensive course introduces the fundamentals of social media marketing in today's digital world. Students learn to navigate the rapidly evolving social landscape, understand key trends, and develop effective strategies for building online presence. The curriculum covers essential topics including digital transformation, social networks versus communities, content strategy, and real-time social data analysis. Through practical assignments, learners develop their professional social media presence and learn to target valuable audiences.
Introduction to Social Marketing
Module 1 · 1 Hours to complete
Social Trends
Module 2 · 1 Hours to complete
The Business of Social
Module 3 · 2 Hours to complete
Social Overview
Module 4 · 2 Hours to complete
Fee Structure
Individual course purchase is not available - to enroll in this course with a certificate, you need to purchase the complete Professional Certificate Course. For enrollment and detailed fee structure, visit the following: Social Media Marketing Specialization
Instructor
Digital Marketing Pioneer and Northwestern University Educator
Randy Hlavac combines academic excellence with entrepreneurial leadership as a long-standing instructor at Northwestern University and CEO of Marketing Synergy, Inc. With over 20 years of teaching experience in Digital, Social and Mobile Marketing, he has established himself as a leading authority in digital marketing, social media strategies, and social analytics. His book "Social IMC" has become a valuable resource for companies worldwide seeking to develop effective social media marketing strategies. As the creator and host of Social Media Marketing specialization and a contributor to Content Strategies for Professionals on Coursera, Hlavac continues to shape the digital marketing landscape. Through his consulting firm, Marketing Synergy Inc., he helps organizations develop profitable digital marketing strategies and social media programs, bridging the gap between academic theory and practical business application.
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Frequently asked questions
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