Leadership Through Social Influence
Master persuasive strategies and social influence techniques for effective leadership. Learn to overcome key challenges in influencing attitudes and behaviors.
Master persuasive strategies and social influence techniques for effective leadership. Learn to overcome key challenges in influencing attitudes and behaviors.
This course cannot be purchased separately - to access the complete learning experience, graded assignments, and earn certificates, you'll need to enroll in the full Organizational Leadership Specialization program. You can audit this specific course for free to explore the content, which includes access to course materials and lectures. This allows you to learn at your own pace without any financial commitment.
4.7
(1,295 ratings)
41,210 already enrolled
Instructors:
English
پښتو, বাংলা, اردو, 3 more
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What you'll learn
Master fundamental strategies for changing people's attitudes
Develop skills to influence social factors affecting behavior
Learn techniques to enhance others' perceived abilities
Implement strategies to convert intentions into actions
Create effective persuasion approaches for different situations
Skills you'll gain
This course includes:
1.6 Hours PreRecorded video
4 quizzes
Access on Mobile, Tablet, Desktop
FullTime access
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There are 4 modules in this course
This comprehensive course provides a systematic framework for analyzing and implementing persuasive influence strategies in leadership contexts. The curriculum covers four key challenges: influencing attitudes, affecting social factors, enhancing perceived ability, and converting intentions into actions. Students learn practical tools for persuasion and influence, understanding how different strategies apply in various situations. The course emphasizes both theoretical foundations and practical application of influence techniques in organizational leadership.
Influencing Attitudes
Module 1 · 1 Hours to complete
Influencing Social Factors
Module 2 · 46 Minutes to complete
Influencing Perceived Ability
Module 3 · 49 Minutes to complete
Converting Intentions into Action
Module 4 · 53 Minutes to complete
Fee Structure
Instructor
Leading Scholar in Persuasion and Argumentation at Northwestern University.
Daniel J. O’Keefe is the Owen L. Coon Professor in the Department of Communication Studies at Northwestern University. He earned his Ph.D. from the University of Illinois at Urbana-Champaign and has held faculty positions at the University of Michigan, Pennsylvania State University, and the University of Illinois. His research primarily focuses on persuasion and argumentation, particularly in the area of research synthesis, including meta-analysis. O'Keefe has received numerous accolades for his work, including the National Communication Association’s Charles Woolbert Research Award and the International Communication Association’s Best Article Award. He is also recognized for his contributions to health communication and has authored the influential book Persuasion
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4.7 course rating
1,295 ratings
Frequently asked questions
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